San Diego Weekend Getaway: The Perfect 3-day Itinerary

San Diego, California: beaches, Balboa Park, sunsets, and snorkelling!

Psst: Please follow all local regulations, social distance, and wear a mask to keep yourself and others safe. Also, ads are how we pay our bills and keep our blog free for you to enjoy! We also use affiliate links. If you make a purchase through them, we may receive a small commission at no cost to you.

Sunny beaches. Snorkeling. Watching a vermillion sunset over rugged cliffs and sea caves while listening to the barking of sea lions. That got a bit specific, but hey, welcome to San Diego, the country’s most southwestern city and the perfect place for a weekend getaway!

San Diego is nicknamed America’s Finest City for its beaches, zoo, strong Spanish and Indigenous culture, and sunny weather year-round. And as Ron Burgundy from Anchorman describes it, San Diego is classy – but it is also cultural, artsy, historical, and naturally beautiful. But we’ll let the breathtaking views, iconic sights, and never-ending food options speak for themselves!

San Diego is pretty much paradise, so it might be hard to leave after your weekend in San Diego is over, but this extensive guide will tell you how to make the most out of your San Diego weekend getaway.

We tapped a local and San Diego enthusiast, Rio Villa, who has crafted the perfect guide to spending three days in San Diego! Rio is a twentysomething, Filipina-American world traveler who was born and raised in San Diego. After teaching English abroad in Barcelona, Spain she STILL decided to return to San Diego! Today she’s sharing her love for her favorite city in the world with the ideal 3-day San Diego itinerary. Take it away, Rio!

Psst: Planning more Californian adventures? …. Check out some of our other posts for inspiration!

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The 5 Best Swimsuits for Curves: Comfortable, Cute, & Field-Tested

The best swimsuits for curves: tried and tested curvy girl swimsuits and bikinis for thick girls!

Psst: Please follow all local regulations, social distance, and wear a mask to keep yourself and others safe. Also, ads are how we pay our bills and keep our blog free for you to enjoy! We also use affiliate links. If you make a purchase through them, we may receive a small commission at no cost to you.

I have a confession to make: I did not own a matching swimsuit until I was 28 years old. Yes, y’all: I spent 28 years on this earth cobbling together whatever mismatched swim separates happened to fit on my body. On my year-long honeymoon, I actually wore wool underwear instead of swimwear. Practical? Sure. Cute? …. Girl.

Considering I have a degree in fashion design and spent 5 years of my life working in corporate fashion, this is … not exactly something I’d put on my resume as a point of pride.

But honestly, it’s not entirely my fault. I mean, yes, it took me 28 years to find a swimsuit that was actually decent. But also, like, WHY IS FINDING DECENT SWIMWEAR SO F***KING HARD?! Why is swimsuit shopping torture?! Is there nothing worse than standing sadly in a dressing room trying to squeeze your left thigh into a pile of stretchy, cheerfully printed bullsh*t??

What I’ve learned, however, is that swimsuit shopping is NOT torture – if you’re shopping for swimsuits that actually fit and are designed for your body! I’m not sure if recent years have brought developments in the fashion world, or if I’ve just gotten better at finding swimsuits for curvy women, but now that I’m firmly in my 30’s and a size 16/18, I’m officially one of those people who has a whole drawer full of swimwear. Cue celebratory fireworks.

In this post, you’ll find the best swimsuits for curves, which I personally purchased, tried & tested (a LOT of swimsuits did not make the cut, y’all – I’m amazed I got 5). I’ve also included a list of places to shop for swimsuits in inclusive sizes!

Planning a trip to the beach, or just wish you were? Take a look at some of our other posts:

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To All My Curvy Girls, Fat Chicks, and Plus-Size Babes

I wanted to start this post with a lil’ heart to heart to all my curvy girls, fat chicks, and plus-sized babes (or however else you prefer to classify yourself or identify).

No matter what size you are, wearing a swimsuit feels incredibly vulnerable. It doesn’t matter how confident you are wearing your cutest clothes: taking all that off and letting the world see your beautiful body is scary as sh*t. And I say this as an incredibly confident, self-loving, card-carrying body positive bada$$.

Which means that going to the beach as a fat chick can feel extra nerve-wracking. Even if you love your body, chances are that someone else on the beach believes the bullsh*t that there’s something wrong with fatness (spoilers: there is not).

This tends to result in awkward micro-aggressions, such as but not limited to: stares, cat-calls, small children pointing at you, and that well-intentioned person who smiles in pity and says you’re “brave” for slapping some elastic on your body and daring to step outside. Thanks, but no thanks.

Let me tell you something: f**k those people. Except for the kids, because like, kids just stare at anything that’s even slightly outside the norm, so they get a pass and honestly it’s probably good they see how fabulous you look so they can reframe their perceptions about size & shape before they grow up.

The only thing about your body that matters is how you feel about it. Whether or not it’s healthy or soft or jiggly or able or strong or any of the myriad other things bodies can be, is totally irrelevant. It does not matter.

All bodies are good bodies. Remember: all you have to do to have a bikini body is to put a bikini, like, somewhere on your body.

So throw on your sassiest f**k-you lipstick, grab a towel, and take your beautiful, incredible self to the beach like the fabulous mermaid you are!

Swimsuit top with lemon print on a packed suitcase.
Most of the swimsuits I tested for this post didn’t make the cut, and even more swimsuit websites didn’t even warrant a suit test. Is it so hard to feature curvy women in your photos, swimwear brands?!

Swimsuits for Curves: Evaluation Criteria

In the process of creating this post, I’ve purchased, tried on, returned, tested, returned some more, and done a lot of flopping and jumping around trying to evaluate chest coverage and support.

I’ve browsed countless websites claiming to have “inclusive sizing,” only to see a single model who looks like what people are talking about when they claim Marilyn Monroe was a size 12.

And I’ve tried on suit after suit, only to find out that many of them have inaccurate sizing, poor quality construction, or just plain awful design.

So, I developed a two-step process – complete with criterion – for evaluating swimwear brands and testing swimsuits for curves!

Step One: Finding the Suit

Step one helps me evaluate whether a swimsuit brand is worth my precious time ordering a suit. Because trying on and returning stuff is just like, a whole thing, you know?

Here’s what I looked for on a swimwear website before making a purchase:

Their website (and/or social media accounts) feature fat, curvy, and thick models. Seeing a swimsuit on a gorgeous woman half my size does not help me in the slightest. Besides, using curvy models lets me know that at some point, someone actually tested out that swimsuit on a real live woman to confirm that it does, indeed, fit.

Suit designs are more than just a stretchy piece of fabric cut, sewn, and tied together. First of all, I have a degree in fashion design and I know exactly how long it took you to drape that cheap-a** scrap of fabric on a mannequin (and how ridiculous your margins are for the prices you’re charging, but I digress). Second, there is absolutely nothing less flattering than plain, thin, stretchy fabric stretched over my body. Plain swimwear brands: it’s not me, it’s you: please put more effort into your designs for fat women.

“Inclusive sizing” does not mean “we go up to size XL.” If your swimsuit line ends at size 14/XL, you did not make this list.

Wide selection of swimwear options. I’m not here for clothing brands that have like 8 swimsuits to choose from. I’m looking for brands that specialize in swimwear: they tend to have better designs, better fabric, and overall better quality. Plus, it’s more likely that I’ll actually find something I like.

There were also a few nice-to-have criteria that pushed a brand up on my list, including sustainable/ethical clothing production and sourcing and affordable options. Sadly, those two things are often directly contradictory, so I didn’t eliminate an inexpensive swimsuit made with traditional material or a pricey swimsuit made ethically with sustainable material.

Step Two: Testing the Suit

Once a swimwear company has passed my (frankly, very low) standards, I evaluate it for cuteness, comfort, fit, and performance.

✓ I’m looking for suits that look amazing when standing AND sitting. Ever sit down and had a swimsuit suddenly disappear into one, painful, thick roll of fabric located somewhere underneath your tummy? …. Yeah. Me too.

I’m looking for suits that are comfortable to wear. That means no waistbands digging into my love handles, no unintentional wedgies, no hot pieces of metal burning me in the sun, and no freezing cold wet ruffles touching my stomach.

✓ I want to be able to put on and take off a swimsuit – WHEN WET – without having to perform an intricate series of dance moves. Listen: if I wanted to shimmy myself into a tight-fitting, hard-to-take-off wetsuit and accept the fact that I’ll just need to treat the ocean as my bathroom, I’d just wear a wetsuit.

I’m looking for suits that stay put when I swim, jump, run, dive, snorkel, kayak, paddle-board, jet-ski, water-ski, and more. I don’t know who needs to hear this, but fat girls ALSO enjoy athletic activities and adventure sports. That said, not all suits fall into the “high performance” category, and that’s OK. We all need the luxury of being able to choose between our “sitting in a hot tub looking fabulous” suit and our “rappelling down a waterfallsuit.

Oh – one thing I’m NOT looking for in a bathing suit? “Slimming.” I don’t need a suit to be “slimming” for it to look good on my beautifully curvy body. That said, if that’s something you’re looking for, some of the suits below do have that effect, but it wasn’t a criterion I was actively seeking!

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Swimwear Brands for Curvy Women

In the course of researching for this post I found a LOT of inclusive swimwear brands! Not all of them made the cut, but it mostly came down to personal taste. So in case the suits I’ve recommended don’t fit your tastes, don’t worry: there are plenty of options for plus-sized swimwear.

Here’s where I’d recommend shopping for swimwear for curvy women:

  • Swimsuits For All: This site has a huge range of swimsuit options ranging from size 4 to 34. I love browsing the site because seeing so many gorgeous plus-sized models makes ME feel like a goddess! Swimsuits for All often partners with plus-sized influencers to produce custom lines, including Gabi Fresh and Ashley Graham. They have a lot of classic, more conservative styles – but there are also trendier, sexier options. I’m digging this one piece and this bikini!
  • Cacique Intimates: The lingerie line Lane Bryant makes swimsuits that are as supportive and technical as their bras. They’ve got a mix of classic styles and more trendy options. I also love their swimwear cover-ups, like this romper!
  • Torrid: Torrid has long dominated the curvy girl fashion scene with bold, unapologetic styles for sizes 10-30. Each year, Torrid releases a limited set of swimwear with a mix of bold, trendy styles and more classic options, as well as plenty of athletic wear, like rash guards. This year I’m really digging this suit, although I don’t think the colors will work for me.
  • Cocoship: A budget-friendly swimsuit brand that’s sold on Amazon. They have a wide variety of cute styles and prints. I’ve tried several of their suits and they’ve all surprised me.
  • Summersalt: A bit of a cult favorite, Summersalt is a woman-owned company with swimwear options up to size 22. Their look is very distinct, with mostly simpler styles and a lot of color-blocked suits. I’ve yet to find a Summersalt suit design that really speaks to me, but I’d love to hear what you think of them!
  • Waterlust: You won’t find any bikinis here: they specialize in eco-friendly, sustainable swim leggings, along with matching rash guards and sports-bra style tops. And oh my goodness, swim leggings are WONDERFUL for water sports and protecting your skin from the sun. I’ve never felt so athletic and mermaid-y! Sizes go up to 24 and each design benefits a different ocean conservation project.

Now, without further ado: here are the best swimsuits for curvy women!

The Best Swimsuits for Curves

The Most Universally Flattering Bikini

Let’s start with the swimsuit that ever made me feel like I could be comfortable wearing a swimsuit: the Cocoship Halter Top High-Waisted Bikini.

I first stumbled across this swimsuit around 5 years ago, when I’d finally had enough of mismatched separates and was looking for something that both fit me and also matched.

That’s when I found Cocoship, a budget-friendly swimsuit brand on Amazon with a surprising variety of curvy-girl friendly high-waisted styles. The pictures and reviews from other plus-sized women were cute as hell! I was intrigued, but skeptical because Amazon didn’t seem like the kind of place you’d find a good bikini for thick girls … right?

But when I first put the suit on, I was floored. I felt SO CUTE. I felt confident! In a bikini!! Nothing was rolling down or riding up or slipping. And I found myself actually excited to don my swimsuit in front of people. Sure enough, the first time I wore it out, I got a ton of compliments!

Lia freezing in a cute way in front of a waterfall in Minca, Colombia.
Trying to look cute while also low-key freezing in front of a waterfall in Minca, Colombia. (Psst: In this photo I am a size 12/14, suit size XXXL. I still wear this same suit, years later)

Since then, I’ve bought – no exaggeration – FIVE of the exact same swimsuit in different colors (plus one pair of bottoms). Every year or so they roll out some incredibly cute new print and I can’t stop myself from buying another one! And the same friends who gave me compliments the first time I wore the suit out in public have all jumped on board too: at least half of my friends, of varying shapes and sizes, now own the same bikini in various colors.

Could this be the swimsuit version of “the sisterhood of the traveling pants,” the swimsuit that magically looks good on literally everyone?

I’ve had this suit for so many years and worn it on so many adventures that I’ve actually been able to test the theory myself: when I first bought a size XXXL suit, I was a 12/14. Over the years, my size has changed; I’m now a size 16/18 – but I’m still wearing the same size XXXL suits I purchased years ago, which have shown very little wear despite coming with me on adventures across the world.

If that’s not truly magical, I don’t know what is.

But I’ll let you decide! Here are all the reasons why this suit makes the top of my list:

✔ The bottoms are full coverage – but still super cute.

I included a picture of my butt just so you can see the coverage (but also because let’s be real, my butt looks awesome in that picture).

It’s definitely full coverage, but not in a “granny panty” way – it’s cute and flattering, without me needing to constantly adjust or pull the suit out of you-know-where.

✔ The high-waisted bottoms are incredibly flattering – and stay put.

I LOVE the high-waisted bottoms on this suit – so much that I bought a plain black pair that I mix and match with other swimsuit tops, because it is just the best swimsuit bottom I’ve ever found!

The ruched front panel is flattering and smoothing. And the suit goes allllll the way up to my waist to create a really cute silhouette and highlight my curves.

And because the suit hits me at the smallest part of my waist, it stays put: no rolling down, no folding over, nothing. It stays put sitting, standing, swimming, diving – no matter what!

I love these swimsuit bottoms so much that I actually bought a pair of them in black so I can pair them with anything. Y’all, they’re the perfect swimsuit bottoms. (Psst: here’s the link to the bottoms on their own.)

✔ The halter-style tied top helps keep everything *ahem* lifted.

Listen, I’m just gonna say it: I have great cleavage in this suit.

That’s not something that naturally happens on my body, usually, but the way the halter-style top ties just lifts everything up just right! And unlike some suits, it doesn’t leave half of me hanging out underneath, either.

That said, while there are a lot of reasons to love this suit, there’s also one major drawback: This suit does NOT offer very much in the way of actual support. The bikini cups are just built-in foam with no underwire, and all of the “lift” comes directly from a knot tied around my neck. For me, that’s not much of an issue, but you definitely won’t catch me trying to run or do jumping-jacks in this bikini.

So if you need a swimsuit top with more support, this may not be the bikini for you. But I’d still recommend trying out the bottoms to mix-and-match with a more supportive top!

The Bottom Line: This high-waisted, retro-styled suit is incredibly flattering on all body shapes and types and is up for an adventure! However, the halter tie top may not offer enough support for larger chests. Even so, I’d still recommend picking up the swimsuit bottom to mix and match with other swimsuit tops.

This swimsuit comes in a WIDE range of colors and is available on Amazon for under $30. Take a look:

The Most Comfortable Bikini for Thick Girls

After owning nothing but the same Cocoship bikini in 5 different colors for years, I thought I might never need another swimsuit ever again. But then the Cocoship Monstera Print Tie-Bottom Bikini popped up on my Amazon feed, and I couldn’t resist! I mean, I’m a certified Plant Mom with a giant, happy Monstera towering in my living room – this suit was perfect.

I loved my first Cocoship bikini so much that I had high hopes for this one, and it didn’t disappoint. The adjustable tie-bottom fit perfectly and didn’t dig into my skin, the top was cute as hell, and most importantly, I felt absolutely freakin’ adorable in this suit!

I tested this bikini out in Maui, Hawaii on a Stand-Up Paddleboard, which is a solid test because I can’t actually really stand up on a paddleboard yet. So I really tested this suit out on falling off a board into the waves repeatedly, and then heaving myself back up onto the board over and over again.

It’s not exactly the kind of athletic activity you’d think you’d want to wear a cute little tied-on bikini to do, and I was nervous I’d end up flashing some poor surfer. But this suit passed my test with flying colors!

Here’s why this is one of my favorite curvy girl swimsuits:

✔ The ties are fully adjustable and don’t dig into my skin.

The suit ties together both on the top in the back and on the bottom sides, making it fully adjustable while still looking super cute. Having the extra ties on top in the back is nice because. I don’t have a big knot digging into my back when I’m lying or sitting, or a hot piece of metal lying against my skin. Plus, I wasn’t at all nervous about the suit mysteriously coming untied while swimming, which has definitely happened to me before!

Tie bottoms can either be really great, or really uncomfortable – and this one is really great! The bottom strings are fully adjustable to my wide hips, while offering full coverage in the back. And the bottoms didn’t split down a bit: even though I didn’t have them tied terribly tight, they stayed put – even as I flopped around trying to get back on my stand-up paddleboard.

✔ The bottoms are high-waisted and full coverage.

See how high the suit goes up in the back? That’s a major part of what makes the bottoms stay put! I also appreciated the full coverage in the back, no adjustments needed.

✔ The bikini top is styled like a longline balconette bra.

In college, while studying fashion design, I spent a summer interning at a lingerie designer, which taught me words like “longline balconette bra.”

Long story short, although you won’t get as much lift as with a halter top, this style is still super flatting. Think of a balconette style bra as having a little balcony for your girls to rest on, and longline just means there’s a couple of inches of fabric down below the bra band. The longline style highlights the curves leading to your waist while adding a bit of extra support and shifting pressure off of your neck and shoulders.

That said, the cups are still just foam inserts – not underwire. So although there’s definitely more support to this one than the other Cocoship suit I recommended in this post, you may still want a bit more support. This suit offers about the same support as a wireless bra or t-shirt bra, which is perfect for me.

✔ This suit is budget friendly!

At under $30, this is a steal. I just wish it came in other colors, because I’d snap a few more up!

The Bottom Line: This suit is incredibly comfortable, adventure-proof, and adjustable to suit your unique curves. However, the cups are molded from foam, and without underwire it might not have enough support for larger chests.

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Curvy girl in a leaf-printed swimsuit on a beach in Hawaii.
Don’t mind me, just trying to blend into the jungle and live my best forest nymph life. (Also: please ignore the massive cut on my leg, which I got while attempting to stand-up paddle-board while testing the last swimsuit.)

The Most Supportive Bikini for Curvy Women

This adorable swimsuit combines everything I love about the last suit with a much more technical support system for larger chests – and more! First of all, it’s eco-friendly and made from plastic water bottles! Yay for cleaning up the ocean while swimming in the ocean! (Psst: speaking of, always make sure you’re wearing reef-safe sunscreen whenever you swim in the ocean.)

I also love the print, because I am your basic Millennial Plant Mom/green witch and I flip for anything covered in plants because I just want to frolic around in the forest. (Which is why I also bought this romper in a matching print.)

But in addition to the cute print and eco-friendly sustainable material, this swimsuit gets my recommendation as the most supportive swimsuit fir plus-sized women. The suit is made by Cacique, the lingerie brand of Lane Bryant – so they know a lil’ something about lifting and supporting plus-sized babes!

Let me tell you all about why I recommend this bikini for curvy women:

Curvy girl in a leaf-printed swimsuit, wearing swimsuits and half-turned on a beach in Hawaii.
Supportive longline balconette bra in the front, full coverage in the back, aww yiss. (For reference: I am 5’10” and wearing a size 38D top and size 18 bottoms.)

✔ The bikini top is a supportive longline balconette bra – with underwire.

Quick review: the wired balconette style bra is like a little shelf/balcony for your girls to rest on, and longline means there’s a couple of inches of fabric down below the bra band which highlights the curves leading to your waist while adding a bit of extra support and shifting pressure off of your neck and shoulders.

What that means is that this is a very supportive bikini top that fits more like a bra than a swimsuit. And it comes cup sizes – all the way up 46H!

That said, I did notice that the longline top folded up a bit when I moved around (you can see it in the first photo) so you might want to buy band size up from your usual bra size.

✔ High waisted, high coverage bottoms with a nice thick waistband.

The thick waistband at the top of these swimsuit bottoms means that these bottoms will stay put, and you definitely don’t need to worry about feeling exposed!

That said, I did find that the bottoms dug in a bit at my hips and around my legs, which you can kinda see in the photos. So I’d recommend sizing up, just to be extra comfortable.

✔ Adjustable shoulder straps.

This bikini top doesn’t have a tie back or any kind of back closure, so make sure you’re purchasing the right band size! What it does have are adjustable shoulder straps.

I’m pretty sure I could have fully removed the shoulder straps and this top still would have stayed up just fine, but it was nice not needing to be bothered to adjust any straps once I got them set!

The one downside of this suit is that at around $70, it’s by far the most expensive option in this post. But for the price, you’re paying for a technical, supportive, adorable swimsuit designed by a lingerie brand.

The Bottom Line: This eco-friendly bikini offers plenty of support for larger chests and comes in bra cup/band sizes up to 46H! However, I recommend sizing up both on the top and bottom to avoid the elastic digging in.

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The Cutest One-Piece Swimsuit for Curvy Women

As a rule, I’m very much NOT a fan of one-pieces. For starters, there’s nothing more irritating than trying to pull off a stretchy, wet swimsuit when nature calls (except perhaps pulling back on a wet swimsuit when you’re finished).

But I think the real problem is that I’d never found a one-piece suit that actually looked good on me. There’s no easy way to say this: one-piece suits make me look super weird.

I mean, generally speaking, I LOVE my tummy – but in one-piece suits, my tummy does not love me back.

And let’s not even talk about how one-pieces usually make my boobs look. You know how the bikinis I mentioned above do lots of lifting and propping-up? One-pieces generally do the exact opposite of that. It’s bleak.

Enter this adorable one-piece, with cut-outs designed to highlight rather than cover up my curves. The side panels on this swimsuit are cut out, which not only makes me feel more free to frolic around on the beach and swim in the waves without restriction, but it also highlights my waist!

Girl from the back wearing a swimsuit with cut-out panels, on the beach.
Just feelin’ like a dang work of art in this swimsuit, NBD.

Here’s why this suit is officially the first one-piece to make its way into my swimsuit drawer:

✔ This bathing suit is designed to highlight and enhance curves, not cover them up.

I LOVE my body. I do not need to be “flattened” or “sculpted” or hidden away behind 17 panels of black, ruched fabric. I want my body to stand out, not hide away!

But this suit definitely puts my curves fully on display, and I LOVE it. The thick panels around the outside of the suit create a visual line that draws the eye inwards, highlighting my waist and enhancing my natural curves.

That said: this suit really puts it ALL on display – rolls and all. And even though *I* think those lil’ rolls that happen when you bend and move your beautiful body are absolutely friggin’ adorable, what’s most important is that *you* feel confident!

✔ This one-piece is legitimately sexy.

I can’t be the only one who associates one-pieces with like, grandparents and body shame, right? They’re just not usually the sexiest thing.

But this suit is definitely sexy – which means I feel sexy while wearing it!

✔ This suit isn’t annoying to take on and off when you really need to!

Other than the lack of sex appeal, my other bone to pick with one-pieces is that they’re annoying to take on and off, especially while sandy and wet, especially when you really gotta go.

But this suit is a snap to take off and put on again: the top panels just sort of roll down, like a banana peel. No squeezing, slithering, or jumping-up-and-down required.

✔ This suit is budget-friendly!

Sometimes you want an expensive, high-tech suit. But sometimes you just want to look super cute in poolside photos or on a boat or something. This is THAT swimsuit.

Clocking in at under $30, this suit is a steal. But there are a few pay-offs to keep in mind:

For starters, this is NOT a supportive swimsuit. It’s got about the support of that sports bra at the bottom of your drawer that lost all its elasticity years ago. There are, at least, foam cup inserts, but they’re not gonna hold anything up.

Also, I wasn’t too eager to try many athletic activities in this suit – it’s definitely more of a sit-and-look-gorgeous swimsuit!

And one more downside, in the name of transparency: the top clasp came undone once or twice! But I didn’t even notice – the suit stayed up on its own.

The Bottom Line: This swimsuit is sexy as hell and will make your curves look bangin‘. But it offers absolutely no support, and it’s not really designed for adventures or athletic activity! Wear this suit in a hot tub, on a yacht, or wherever you need to look fabulous.

This suit comes in a bunch of colors and prints, and is available up to size XXXL/18 (which is what I’m wearing). Take a look on Amazon:

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Girl in the ocean wearing swim leggings.
Sometimes the best swimwear isn’t a swimsuit! I’m wearing Waterlust swim leggings and matching top in size 2XL.

Bonus: Best Swimwear for Water Sports

That’s right, y’all: not all swimwear for curvy women has to be a swimsuit! Sometimes you want to look cute at the beach – and other times, you just want to enjoy yourself without worrying about constantly re-applying sunscreen, chafing, or scraping your poor exposed skin on rocks or coral.

As a very pale person who hates applying sunscreen (especially reef-safe sunscreen, which is also the only sunscreen that’s OK to wear in the ocean) and spends a lot of my time on vacation butt-up with a snorkel mask on, swim leggings sounded like the answer to all of my problems. Covering up my skin with leggings and a rash guard meant I would hardly have to apply any sunscreen at all while still protecting my skin!

But wearing regular leggings just ended up with wet, sandy leggings that took forever to dry. I was also nervous that I might inadvertently be leaching dye or micro-particles of polyester or nylon into the water, harming coral and fish.

Enter Waterlust Swim Leggings, an ethical and sustainable conservation-focused apparel company. Waterlust was founded by ocean science graduate students with a goal to educate the public about ocean conservation. Their apparel is all eco-friendly, with complete transparency about the recycled materials it’s made from, and benefits a wide variety of causes ranging from ocean conservation to anti-racism. Also, they have POCKETS!

I tested out a pair of Swim Leggings on a recent trip to Hawaii (along with a matching swim top and scrunchie). I wore them swimming, snorkeling, hiking, and kayaking. And here’s why I’m obsessed:

✔ I feel like a strong, athletic mermaid.

When I put on my swim leggings, I felt like I could run and jump into the nearest body of water and take off like freakin’ Aquaman, like I’d just put on a waterproof second skin or superhero suit.

I felt athletic and powerful – and cute! I didn’t feel vulnerable at all, like I often do in a simsuit. And I wasn’t concerned about what might be slipping out or burning in the sun – I could just focus on enjoying myself in the moment.

✔ No need to apply sunscreen!

Combined with a rash guard, I only needed to apply sunscreen to my face, hands, and feet. Waterlust’s swim leggings and tops are rated to UPF 50+, and my skin didn’t even get the slightest blush in the hot Maui sun. I felt cool and covered, even 4 hours into a sunny kayaking trip.

Not only does not needing to apply sunscreen to my legs mean my skin was better protected about sun damage and skin cancer, but I also didn’t need to worry about whether my sunscreen might be harming marine wildlife. (Even if you use mineral sunscreen, it might not be reef-safe – look for “non-nano” on the label. This is what I use.)

✔ Comfortable to wear and walk in – even while soaking wet!

After swimming for a while, I was ready to dry off with a nice long walk on the beach. Normally, I wouldn’t be able to walk in a wet swimsuit – hello, chafing!

But to my delight, the Waterlust swim leggings were comfortable. to walk in even while soaking wet! They kept my legs cool while the water evaporated, stayed where they were supposed to, and didn’t ride down or slide (although the short versions did – stick to the leggings).

I was able to walk comfortably straight out of the ocean with no chafing, which has literally never happened to me before.

✔ Protection against the elements.

In some of my photos you can see a giant gash on my leg. That’s thanks to a rock and a lot of falling off a paddleboard – not to mention the irritation on my legs from hoisting myself up over and over again.

Why didn’t I wear my swim leggings to go SUP-ing, you ask? Honestly, I was trying to resist the urge to wear my swim leggings every day of my trip and actually test out other swimsuits too! I’ll never make that mistake again.

If you’re doing water sports or high-intensity activities in the water (or even just swimming laps), swim leggings are a much better option than a swimsuit!

That said, I did manage to find a downside: on one particularly windy day, I got my a** handed to me by a few massive rogue waves, which dragged my entire body along the sand as I rolled in with the surf. When I managed to stand up, I found that my pockets were filled with sand – and I later discovered (after a comfortable stroll along the beach, out of the way of the surf) there was a fair amount of sand underneath my leggings, too! So, you know … if you’ll be rolling around in the sand, maybe wear a swisuit.

✔ Quick drying, just like a swimsuit.

The swim leggings are made from the same kind of material as a swimsuit, so they dry just as quickly, whether they’re on your body or if you hang them up in a sunny window.

With that in mind, just like swimsuit bottoms, you’ll want to avoid sitting around in wet leggings. You won’t be hot or cold while they dry or anything, it’s just not good for your bits.

✔ Matching reversible swim sports bra!

This is my first set of matching sports bra + leggings, and I felt so cute! The top is reversible to either match the leggings print or the waistband, and they were hella cute together.

I ordered a size L/Xl and while it fit, I wish I would have ordered the larger size because I did notice the bottom band of the bra rolling up a little bit.

The Bottom Line: If you enjoy water sports, or have ever thought to yourself “boy, I sure hate constantly applying sunscreen while I’m just trying to see some fish and live my life”, you need to get a pair of swim leggings. They are amazing.

Curious to try out Waterlust? Sizes go up to 24 and there are tons of designs – and each design benefits a different ocean conservation cause!

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Ready to throw on your favorite lipstick and take your fabulous self to the nearest body of water? Did this post help or inspire you? Drop us a comment below!

Psst: Looking for more tried & tested travel gear I love? Check out some of our other posts!

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Our Top Travel Tips & Resources

Here are our favorite travel tips & resources for saving money and planning travel logistics! For more tips, check out our complete guide to trip planning.

  • Face Masks: Scientific consensus demonstrates wearing face masks protects both yourself and those around you from viral spread! We love these reusable face masks because they’re ethically made with sustainable materials and budget-friendly.
  • Booking Flights: To score flight deals, search on Skyscanner or Kayak. Money-saving tips: fly mid-week or on the weekend; fly carry-on only on a budget airline; and take red-eyes or early morning flights.
  • Accommodations: We usually stay in mid-range boutique hotels or private rooms in hostels. We use Booking.com to book hotels (we love their flexible cancellation policy) and Hostelworld to book hostels (low deposit, easy change/cancellation, and excellent reviews). Depending on the destination, we also love staying in AirBnBs. We’ve also used TrustedHousesitters as both hosts and travelers.
  • Travel Insurance: We always, always, ALWAYS buy travel insurance for international trips, and we STRONGLY suggest it – visit our Travel Insurance Guide to find out why. We recommend either World Nomads or SafetyWing for international travel insurance.
  • Vaccines & Meds: We use the travel guides on the CDC website to research recommended medications and vaccines for international trips. We always recommend getting every vaccine recommended by the CDC! You can get them at your primary care doctor’s office or a walk-in pharmacy.
  • Tours: We love booking guided tours, especially food tours and walking tours, to get a local’s perspective and a history lesson while sight-seeing! We book our tours using Viator and GetYourGuide.
  • Transportation: We use Rome2Rio to figure out how to get from place to place using public transit. When we book a rental car, we use Kayak to find the best deal.
  • Luggage Storage: Whenever we’re checking out early or taking advantage of a long layover, we use Stasher or LuggageHero to safely store our luggage while we’re running around. On Stasher, you can use the code PW10 for 10% off your booking!
  • What to Pack: Here are the travel essentials that we bring on every trip. We also have packing lists for hot weather, cold weather, and many more. Take a look at all of our packing guides!

Email Marketing for Blogs: The Ultimate Guide

Psst: Please be sure to follow all local regulations, social distance, and wear a mask to keep yourself and others safe. Also, ads are how we pay our bills and keep our blog free for you to enjoy! We also use affiliate links. If you make a purchase through them, we may receive a small commission (for which we are deeply grateful) at no cost to you.

Imagine if social media were to cease to exist tomorrow. No more Instagram, Facebook, TikTok, YouTube or Twitter … all gone. Is your lunch currently rising in a swell of absolute terror?!

BREATHE, it was just pretend… but it’s not THAT out of the realm of possibility. After all, the land of social media is forever changing without any warning whatsoever. You never know when an algorithm will suddenly render you obsolete, or a merger will evaporate your followers in an instant.

There’s a reason why we spend so much time cultivating our social media profiles and following even though it’s ultimately totally out of our control and honestly kind of a gamble: social media is the best way to interact with and develop a relationship with our audience.

Or is it?

What if I told you you could interact and develop a relationship with your audience on your own terms? That’s the beauty of your email list: those subscribers are like followers that you OWN – they’re YOUR email list and you can do whatever you want with them (within FTC and GDPR guidelines, of course). Sure, they may unsubscribe, but if you can develop an email strategy that keeps them happy, not only will you be fostering your relationship with them, but you can drive traffic right back to your blog  – AND earn money from your email list, too.

I know, it may sound a little weird to think of your email list as more valuable than your Instagram followers. But they are. They’re actually even more valuable than your casual blog readers.

Your email subscribers are your most loyal, loving readers. They like you and your content SO MUCH, they gave you access to their inbox – that’s kind of a big deal. And that relationship of trust should be nurtured and built upon, not ignored.

The Practical Wadnderlust email list is a community of over 20,000 loyal readers. They’re the first to read new posts, buy products we test and recommend, and book trips to destinations we love. And they’re also the best source of information about how we’re doing: we survey our readers frequently to ask about pr

So for those of you who haven’t started cultivating an email list yet, or those of you who have an email list but aren’t currently doing anything with it … this post is for you This guide explains how to grow your email list with opt-ins, forms, and newsletters, plus recommendations for the best email marketing services for bloggers!

Psst: Look for bite-sized takeaways throughout this post, just like the one below:

The Bottom Line: Focusing on email marketing can elevate your blog and give you security that social media and search engine algorithms don’t. It’s a reliable source of relationship-building for your audience, and it can even be used to drive revenue as well!

Psst: Are you a blogger, or hoping to make blogging your full-time job? Take a look at some of our other posts:

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Pinterest for Bloggers 101: Creating a Pinterest Strategy

Girl confused at computer
To make email marketing slightly less difficult, we recommend using your hands to type instead of your elbows. It’s MUCH easier.

How to Grow Your Email Subscribers

There are a few tried-and-tested ways to grow your email subscribers, and they really, really work. Best of all, they’re passive: once you’ve got your strategy up and running, you can set it on auto-pilot, and your email list will grow while you sleep. All you’ll need to do is check in with them from time to time!

Sounds easy, right? But before you get to that step, you’ll need to create a few forms and opt-ins to draw your readers in and convince them to join your email lists. And that’s not the easiest thing.

Creating an Email List Form

You can’t build email subscribers if they don’t have a way to actually subscribe to your list! That’s probably pretty obvious, right? Enter the Email List Form. All of the email list providers we recommended have a way to create and insert a form on your site. We recommend using them to build your list rather than enabling a “subscribe” button on your comment box, which is easy to miss and offers you far less control over who gets sent what, when.

So no matter which service you sign up with, you’ll want to create a form. There are several ways to have that form appear to your readers.

  • Manually embed the form in individual blog posts. On Practical Wanderlust, I embed a form manually near the beginning of my blog posts, and automatically insert one at the end of every blog post using a plugin.
  • Stick a form on your sidebar or footer. I do this on Practical Wanderlust as well, but they’re not terribly effective – most of my readers are on mobile and never see my sidebar or footer at all! Keep that in mind when you’re deciding where to put yours.
  • Enable a pop-up form. Not every email service offers this, but you can enable a form that pops up and encourages subscribers to join your email list. Pros: these tend to convert pretty well according to every email marketing expert ever. Cons: they’re incredibly annoying. If you go this route, PLEASE at least give your readers a chance to read your content BEFORE enabling your pop-up. Nothing irks me more than a site that covers up the post I wanted to read with a pop-up before I’ve had 5 seconds to see if their content is any good. In my opinion, far more effective are pop-ups that are enabled when a reader goes to exit your site or after they’ve scrolled for a while or spent a certain amount of time on your site.
  • Enable a slide-in scroll box form. These are sort of like the pop-up form’s polite little sister. They gently appear in the corner of your screen after you’ve been reading a blog post for a while, encouraging you to subscribe without irritating you by covering up the content you’re trying to read. MailMunch offers these and I promise they’re really not all that invasive, but they are effective.

When it comes to the actual form, you want the look and branding of your form to match your site. Be sure to use colors that match your site, and if you’re using an image or special font, it should all look neat and cohesive.

As for the text on your form, you want your messaging to be enticing. Your form is a space to sell your email-list: why should your readers join? What benefits do they get by signing up? And most importantly, what problems do your readers have that signing up to your email list will solve?

Also, you only have like, 1 header and a couple lines of text to convey ALL of that in. So no pressure.

The good news: our next section will give you a short-cut to creating TONS of value for your subscribers – making it much easier to convince them to sign up for your email list.

Weird 3d chess.
If you can create an effective email opt-in, you’ll be playing 3D chess with your email list, just like this incredibly weird stock photo of a woman with a chess board somehow stuck in her face. Checkmate, subscribers!

Creating an Email List Opt-In

Be far the most effective method to growing your email list is by creating an opt-in. An opt-in is something that you give away for free, but in order to get it, your readers have to subscribe to your email list. Once they sign up, they’ll get your opt-in sent to their inbox, and voila – you’ve got a new email subscriber!

Opt-ins are the most important tool in your email marketing arsenal. Essentially, they’re a freebie that you offer your audience in exchange for their email address. Is it bribery? I mean… kinda? But I prefer to think of it more like an exchange of value.

In order for your audience to feel like giving up their email address is worth their while, you’ll need to provide something of value to them.

It’s not so easy to come up with an opt-in that’s so interesting, valueable and lucrative that you attract tons of email subscribers – plus, if your opt-in is THAT good, chances are you should probably be selling it.

Trying to strike that balance between “valuable enough to subscribe” and “not worthy of actual money” can be as difficult as trying to find the balance between “dayum this is delicious nutella” and “oh no, my jar of nutella is empty and now I feel like death.” It’s not easy, but it CAN be done! I mean… I personally have never managed to show any kind of self-restraint when it comes to nutella, but I’ve heard rumor that some people do, so.

But here’s the thing: your opt-in doesn’t have to be some brand new idea. It can come from your blog – from the content you’ve ALREADY created. You can rework the content on your blog into something that’s convenient to have in an emailed PDF, perhaps as a printable or e-book.

Here are a few ideas to get you started:

  • Create a “tips” e-book using the best and most popular tips posts from your blog.
  • Create a printable roundup of the most popular recipes on your blog.
  • Create a printable checklist using a post on your blog, like a packing list or how-to guide.
  • Create a “downloadable guide” about a topic you specialize in
  • If your strength is your imagery, create a “photography cheat-sheet” with tips for getting the best shot!

Get the idea? You’re not writing a whole novella here – you’re just giving away something for free. It needs to be valuable enough for your readers to actually want, but not SO valuable that you’re undercutting your own hard work with a product you could actually be selling.

The easiest way to do this is to repurpose your existing content into an opt-in that’s printable or easily accessible on a tablet or phone on the go.

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Now let’s take that idea one step further. Creating an opt-in that appeals to ALL of your readers is really difficult. But what if you could create multiple opt-ins to appeal to different readers?

Imagine this: you can create one opt-in for readers looking for backpacking tips for Europe, and a totally different opt-in for readers planning a backpacking trip to Southeast Asia. What do you think would bring in more subscribers: a generic “backpacking tips” opt-in, or TWO opt-ins, one tailored to Europe and one tailored to Southeast Asia?

If you’re stumped, I’ll spoil the ending for you: having customized opt-ins that appeal to your reader’s SPECIFIC needs is 1000000% more effective than having a generic opt-in meant to appeal to ALL of your readers.

Is it more work? Yes – but not as much as you’d think.

After all, you’re not creating opt-in content from scratch, remember? You’re mining your existing content and then making it into a downloadable or printable PDF. It can be as easy as copy & pasting your entire blog post into a word document and taking out a bunch of the words until you’re left with bullet points and half sentences.

Or, if you’re REALLY on top of it, you can create your opt-in at the same time you create your blog post outline – you’re essentially distilling your blog post down to its most useful points and removing all the fluff, so the outline is pretty much all you need.

Did I just blow your mind?

Let me blow it again: guess how many opt-ins I have for Practical Wanderlust. Go on, guess. 2? 3? 5?

Nope. I’ve currently got 15 different opt-ins, ranging from packing lists to e-books. And I’ve got ideas for about 20 more (but no time to actually create them, story of my life).

Thanks to all of my opt-ins and the email forms I’ve inserted into my blog posts, my email list by over 50 subscribers every single day. (To keep costs down, I also cull cold subscribers regularly – another tip for a healthy email list!)

The Bottom Line: Creating an opt-in is the best way to grow your email list. It doesn’t have to be complicated: you can just distill your existing content into its most useful points and re-purpose it as a printable or downloadable guide. If your email service allows for it, we recommend creating a BUNCH of specific opt-ins to appeal to the different interests of your readers.

HISSSSSS
What bloggers look like when you tell them to send out regular newsletters to their email list.

Do I HAVE to send a newsletter?

So you took our advice, created an opt-in or 5, and now you’ve got a healthy, growing email list of subscribers who trusted you enough to give you access to their inbox. Er, now what?

I’ve talked to a TON of bloggers who worked hard to create their opt-ins, are seeing success in growing their email list and … do absolutely nothing with their list. Beginners and experts alike push email marketing down to the bottom of their to-do list, knowing they’re not taking advantage of the list they’ve worked hard to grow and yet never prioritizing taking the time to actually do it.

What’s the deal, y’all? Are you afraid that sending an email will irritate people? That you might slightly inconvenience someone by making them take .000001 seconds our of their day to click “delete” if they don’t feel like reading your newsletter? Are you overwhelmed by how much effort you think creating a newsletter will be? All of the above?!

Well, stuff down your fear of irritating people (remember, they wouldn’t have subscribed if they didn’t actually want to read your blog) and say goodbye to your overwhelm, because I’m gonna give you some tough love – and some actionable tips. Because tough love is a lot easier to swallow with actionable tips. Fun fact that I just made up: the “a spoonful of sugar makes the medicine go down” jingle was actually originally written as “a few actionable tips makes the tough love easier to swallow,” but then everyone was like “you guys that’s … that’s awful. That’s not catchy at all.” Who knew?!

OK, tough love time.

You guys: there is no point to growing your email list if you’re not going to actually send them anything. And the longer you wait to send them stuff, the less useful your email list becomes.

Those subscribers who signed up for your email list a year ago and then never heard anything from you have probably forgotten who you are. You didn’t build a relationship with them and that lead has now gone cold. Send them an email and the chances that they’ll open the email, read it, and actually click on something to visit your site are MUCH lower than if you were regularly emailing them regularly.

So for those of you currently basking in your own shame who are terrified to send out anything because you’re afraid you’re going to get a waterfall of “unsubscribes…” honestly, you probably are. Your email list has gone cold.

Oof, that sounded harsh. Tough love over. You work so hard. You’re so good at other things. It’s OK not to be good at everything!

The thing is, I don’t want to see you waste your potential, which is what you’re doing if you’re not contacting your email list regularly. We know you can do better! And we encourage you to start ASAP. If you’ve got an email list and it’s been a while since you sent them anything, why not send a newsletter out today?

I know, I know, you’re like “but Lia, they’ve forgotten me! They’ll all just unsubscribe!”

Here’s the thing: unsubscribes are NOT a bad thing. Unlike social media, nobody sees your email subscriber  numbers but you (er, unless you decide to post them on the internet every month, I guess). So it doesn’t matter “how many” subscribers you have – it’s about whether they’re ENGAGED.

Do they open and read your emails? Do they click through? If not, they’re not useful to you. They’re “cold” subscribers. You don’t want them! Get rid of them! I prune my list REGULARLY to remove all of my cold subscribers. It’s cutthroat (plus I have to pay for every single subscriber on my list, so it’s also frugal).

I probably remove about half as many subscribers as join my email lists – we’re talking 5-10k subscribers every year.

Yep, I don’t play. You don’t open my emails, you don’t DESERVE my emails.

Betty White is a BAMF
Me pruning my email list. Snip snip, cold subscribers! Byeee!

When someone unsubscribes, they’re weeding themselves out from your email list, and whoever’s left are the people that REALLY like you – the most engaged, core and loyal subscribers to your blog. They really care about you. They want to know what you’re doing and what you’re up to, and they’re delighted to get updates from you.

It’s better for you to have 300 truly engaged subscribers than 10,000 subscribers who don’t care about you at all.

Honestly, if you can get all 300 of those subscribers to open your emails and click through to your blog, chances are you’re probably doing better than someone with 10,000 disinterested subscribers.

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Travel Blog Income Report, April 2018: $5,882.77

How to Create an Effective Newsletter

Re-engaging your email list and pruning some of your cold subscribers is as easy as sending out a newsletter.

Newsletters do not have to be complicated. When I was using MailChimp, I set up an automatic RSS feed to compile all of my new blog posts and send them out monthly. It took 0 effort on my part and kept my subscribers engaged every month – plus I got a nice traffic boost after every email from a few hundred people perusing my new blog posts.

But if you want to take it a step further, I recommend sending out a customized newsletter every month. Remember, email marketing isn’t just about driving traffic or monetizing your email list – it’s about relationship building. The stronger your relationship with your email subscribers, the more effective your email marketing will be.

Here’s an example of one of the few travel blogger newsletters that I read, from my friends Katie & Ben over at Two Wandering Soles. They send them fairly regularly, and I’ve gotten in the habit of clicking on them as soon as I see them. Let’s take a look at one and break down why I think they’re successful.

An example of a travel blogger newsletter that I find really effective, from Katie & Ben at Two Wandering Soles.
An example of a travel blogger newsletter that I find really effective, from Katie & Ben at Two Wandering Soles.

Why is it successful?

First of all, let’s define “success.” What are their goals? Some of the goals I’d identify from this newsletter would be…

  • To build & develop a relationship with their readers
  • To let their readers know about new posts on their blog & drive traffic
  • To establish expertise on a specific topic/destination
  • To encourage their email subscribers to follow them on other social media platforms

I think this email newsletter is successful – and I think they’ve hit every single goal on that list. Remember: email marketing isn’t about just driving traffic to your blog. Let’s break down each of the sections in this newsletter using those big, bright numbers, and why I find each one successful.

  1. Branding: They included their logo and an image to remind me of who they are. They also included links to their social media and blog front and center, in case I need a refresher.
  2. Personal Update: They let me know what’s going on in their lives, which develops the personal relationship between me as a reader and them as bloggers. I read THEIR blog because I like knowing what THEY’RE up to, and knowing about their travels and personal experiences builds on that relationship.
  3. Value-Packed Tips & Blog Links: They included tons of useful tips and information, packed with links to their blog & content they created. Now, I’m gonna be honest with you: I didn’t click on a single one of these links when I received this newsletter, because at the time they sent it, I wasn’t planning a trip to any of the places they wrote about – and I don’t usually read travel blog posts unless I’m planning a trip. HOWEVER, I did make a mental note that Two Wandering Soles is a travel blog I can go to when I need travel tips for Central America. Now, 5 months after they sent this email, I’m actually planning an upcoming trip to one of the destinations they wrote about – and guess what? I’m going to seek out the information on their blog BEFORE I start searching for information on Google. And even if I forgot that they wrote about it, if their blog showed up on Google for a keyword I was searching, I’d click on it FIRST. Why? Because I trust them, we have an established relationship, and thanks to this newsletter, I now associate them as experts on the topic of travel in Central America.
  4. Another Personal Update: Not only did they include more information that builds on our relationship and makes me feel like I “know” them (I even remember their previous trip to Chiang Mai! Low key stalker, right here) BUT they made me excited to see what’s next for them.  Now I’m eager to see what they think of Bali and what they’re doing every day (ooh I better go follow them on Instagram so I can watch their stories). Boom, I just became even MORE engaged than I already was.
  5. Cliffhanger: A CLIFFHANGER!? That could be ANYTHING. This mystery got me on the edge of my seat like, well now I’m definitely going to open the next newsletter they send!
  6. Call to Action: They included a call to action for me to follow them on other social media channels to stay current with all of their exciting travels, turning me from being just an engaged newsletter subscriber into an engaged Instagram follower and an engaged Facebook follower, too.

Wow. They knocked it out of the park. And here’s the thing: this newsletter isn’t that complicated to create. It’s just a Mail Chimp newsletter template plus some writing. Total time? Maybe an hour or two. Total value? Huge.

You’ll find a lot of similar elements in Practical Wanderlust’s monthly newsletters. I always include a personal update about what we’ve been up to and what’s coming next, links to all of my latest blog posts, and a call to action to follow us on social media. They take me maybe an hour to put together, give me an immediate traffic spike, and grow the relationship with my readers that is the foundation of everything I do.

The Bottom Line: Sending a monthly newsletter is an easy way to keep your email list engaged. Remember that driving traffic is just one of several goals you can achieve. Strive to build the relationship with your readers, encourage them to follow you on your most active social media channels, and establish yourself as an expert so they think of you next time they’re planning a trip!

Dancing computer fedora girl?
Your goal is to make your email subscribers do this every time an email from you lands in their inbox.

What can I send other than newsletters?

Email marketing can be a LOT more than just newsletters. A healthy email list is a tool that can deliver incredible results when wielded properly, much like the Elder Wand. Please tell me you guys got that reference and aren’t currently judging me for my extreme nerdiness. Here are some ideas for ways to engage with your email list other than by sending regular newsletters:

  • Drive traffic to new blog posts. There’s no reason NOT to send out an email with a link to your newest blog post as soon as you publish it, and a healthy email list can drive plenty of traffic to new posts. That said, I don’t send my newest posts to my entire list – I only send them to readers I’ve identified as likely to be interested in that content, based on the “tagging” feature I use with ConvertKit.
  • Automated email sequences. This is the backbone of my email marketing strategy for Practical Wanderlust and the entire reason why I use ConvertKit. Essentially, I’ve set up a series of automated sequences that send emails to my readers based on what I know about them. Every day, I send out hundreds of specific, targeted emails – without having to lift a finger, because it’s all automatic. For example, let’s say you’ve got 5 posts all related to a specific subject. You’ve created a relevant opt-in and added a form to each of those posts. Next, you could set up an automated email sequence that sends out a helpful email with a link to each of those 5 posts over the course of 2 weeks or so, keeping your new subscriber engaged while driving traffic back to your blog. How many email sequences do you think I have for Practical Wanderlust? If your answer was somewhere between 15-20, you got it. I LOVE sequences! That said, they’re a lot of work to create – but they can be incredibly powerful for a blogger.
  • Sales funnels. Considering selling a product or service? Whether you’re trying to sell an ebook or hosting a tour, your email list is a fantastic place to execute a targeted marketing funnel. We’re definitely not the experts on this side of email marketing, but we can refer you someone who is: Sharon at Digital Nomad Wannabe has a great overview of using email marketing to create sales funnels (with a super meta and highly effective opt-in and sales funnel).
  • Calls to Action. Your email list is full of core, loyal readers who love you and love your content and want to support you. They can be mobilized for Calls to Action when needed, although this should be done sparingly as you’re asking for something from your subscribers rather than providing value for them. Here are some examples of sporadic calls to action that you can do with a healthy, active email list: giveaways, requests to follow you on your most active social media channels, “vote for me” for contests & competitions, requests for charitable donations for travel-related organizations, and so on.

The Bottom Line: Email Marketing can be a LOT more than just newsletters and opt-ins. Think of your email list as a core group of your most engaged readers, and think of how you can strategically utilize them to both provide real value for your subscribers AND help you achieve your blogging goals.

Message in a bottle.
Email marketing is at least 50% more effective than writing your URL on a piece of paper, putting it in the bottle, and throwing it in the ocean. It’s also way better for the environment.

The Best Email Marketing Services for Blogs

Before you can start building that email list and propelling yourself to email marketing success, you’ll need to sign up for an email marketing service. These services do everything from hosting your list to sending out your emails to giving you “subscribe” boxes and forms to post on your site. So … yes, you need one!

Good news for your penny-pinchers who haven’t yet taken to heart all of our nagging about investing in yourself and your business: you don’t have to pay for an email marketing service at first if you don’t want to. There are tons of options for great email marketing clients, and many of them are free – at first. Most will begin charging after you hit a certain number of subscribers.

Once you build your list to the point where you’ll need to start paying to use it, it’s time to move on to the next level and really nail down your email marketing strategy. So keep that in mind: if you sign up for a freebie service now, you’ll very likely have to move your list over and start from scratch again somewhere else later.

Here are 4 email service providers we’ve personally had experience using and can recommend.

MailChimp

Everyone knows about MailChimp and I’m like 99% sure it’s because of their adorable commercial at the beginning of every episode of Serial. Damn, was that effective or what? The service is easy to get up and running on quickly, it’s free up to 2k subscribers, it integrates with most WordPress templates and plugins, and its branding is cute and little cheeky, which I always appreciate.

There are, however, some drawbacks: MailChimp’s strongest features are its beautiful, easy-to-create template. Which is great if you have products or photos you want to feature or if design is a big part of your brand. It can also be automated fairly easily: I used MailChimp to set up gorgeous monthly newsletters with all of my newest posts, pulled from my RSS feed and sent automatically, so I didn’t have to lift a finger.

That said, there are some limitations: MailChimp isn’t great at segmenting your subscribers. It’s also not great for automating much more than a very basic (albeit beautiful) newsletter. Complexity isn’t its strong suit – which isn’t necessarily a bad thing, if you’re just starting out with email marketing.

I started Practical Wanderlust’s email list on MailChimp and I was pretty happy with it … right up until I hit 2k subscribers, which is the limit for free accounts. Then I decided that their tools weren’t robust enough for me to justify paying for the long haul, and I switched. Switching over my email list was pretty easy. Export from Mailchimp, import elsewhere, done.

The Bottom Line: If you’re just starting out with email marketing and aren’t ready to do much more than send the occasional newsletter, MailChimp is easy to start with and free for the first 2k subscribers. Sign up for MailChimp and give it a try!

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MailMunch

MailMunch is another free, easy to use email marketing service. Their specialty is helping you grow your email list – they have some of the snazziest forms and opt-in tools out there. The rest of their services are pretty standard: you can send broadcasts and automate your “welcome” email whenever you get a new subscriber, but that’s about it. Analytics, A/B testing, and other features aren’t available with a free account.

You can use MailMunch as an alternative to MailChimp – or in conjunction with it. I signed up with MailMunch to access some types of opt-in forms that MailChimp didn’t offer, like forms that politely slid into view when a reader scrolled 50% of the way down a post, or forms that politely popped up when a reader dared to approach the “X” button to leave my blog.

MailMunch has many of the same limitations that MailChimp does: it’s great at forms and opt-ins, but not great at much else, and it limits you from doing anything much more complex than sending the occasional newsletter. Their free newsletter options are also incredibly limited, so I automatically funneled all of my MailMunch subscribers right into my MailChimp account to use THEIR newsletter templates instead.

I liked that I could easily segment my subscribers into different lists based on which opt-in form they signed up for more easily in MailMunch than I could in MailChimp. But even with both services, I still felt like I couldn’t do as much with my email list as I wanted to…. so when I stopped using MailChimp, I stopped using MailMunch as well.

The Bottom Line: If your primary concern is growing your email list, MailMunch has a great selection of form options available for free accounts. Sign up for MailMunch and give it a try!

An actual handwritten letter with flowers.
Research also shows that email marketing is at least 10% more effective at driving traffic to your blog than sending actual letters in the mail… unless the letter is to one of your parents.

ConvertKit

So, let me start right away with this: I LOVE ConvertKit, and it’s what we use for Practical Wanderlust’s email list. That said: it’s more advanced and complex than all of the other options in this list. If you’re going to dive into email marketing and REALLY make it work for you, ConvertKit is the best choice.

ConvertKit’s strength is NOT fancy email templates – in fact, they recommend only doing the bare minimum and avoiding the flashy, image-packed templates altogether. Instead, it’s strength lies  in its complex automation abilities and the ability to “tag” subscribers.

My entire email marketing strategy is based off of the ability to “tag” subscribers. Essentially, every time a subscriber clicks on or even reads an article, you can “tag” them with some crucial piece of information that will help you effectively market to them.

For example, the readers who are finding my blog through my posts about Disney World are VERY different than the readers who are finding my blog through my posts about backpacking through Colombia – or my posts about blogging, like this one! I don’t want to send backpacking or blogging content to my Disney World readers – unless they’re into both, of course.

ConvertKit helps me get to a level of low-key stalking, allowing me to essentially make assumptions about my readers based on what they click on and which posts they read. Creepy? Maybe a little. But like … in a very basic way. The information I have about my readers essentially amounts to the region they live in and random notes like “interested in Nashville, TN” or “outdoorsy.” So it’s not quite on the same level as like, Facebook knowing you’re pregnant before you do. *shudder*

With other email marketing systems, you might be able to create multiple opt-ins and forms which help you determine a small piece of what that reader is interested in or how they initially signed up for your email list – but when it comes to building a more robust set of information about their varied interests, things get much more complicated. ConvertKit makes it easy. Every time you put a link in a newsletter, you can set it to “tag” anyone who clicks on it with whatever you like.

That tagging ability is the difference between sending an email blast to your entire list and crossing your fingers, and sending a targeted newsletter to subscribers who actually WANT to know the information you’re sharing. In terms of numbers, it’s the difference between my 35% newsletter open rate and my 75% targeted email open rate. Yep. That’s a big difference.

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Although ConvertKit is the most expensive service on our list, I find that the cost is worth it thanks to its powerful ability to both drive visitors to my site (earning me ad revenue) AND its ability to deliver monetized, value-packed emails directly to the subscribers who need it at just the right time.

Because I’m able to send genuinely helpful emails to my subscribers based on their interests and needs, I don’t just earn ad revenue from blog traffic sent from my email list: I also earn affiliate income – AND I can build a trusting relationship with my readers that is the foundation of everything I do. To me, that makes ConvertKit well worth it.

That said: it’s not the easiest to set up, it’s fairly labor intensive (until you’ve got your automations set up), and there’s no “free until X subscribers” trial option. But if you’re willing to put in the work and invest in your email list, it’s an incredible tool.

The Bottom Line: If you’re committed to not just growing your email list but really using it to its full potential, including monetizing your list and effectively driving traffic back to your site, ConvertKit is well worth the money. Of all the tools on this list, it’s the most expensive BUT when used to its full potential, by FAR the most powerful. Sign up for ConvertKit and give it a try.

MailerLite

MailerLite is basically what would happen if MailChimp and ConvertKit got together to have a simple, but convenient little baby. If you want to get started with more sophisticated email marketing like automations, but are scared to drop the amount of dough required by ConvertKit, then MailerLite is a great middle ground.

Christina currently uses MailerLite to manage one of her other blogs (yes, that’s right – another blog) and is happy with the experience so far, especially since it’s free to use up to 1000 subscribers.

Firstly, price-wise, it is leaps and bounds more affordable than ConvertKit. Your first 1000 subscribers are free, so you get a chance to play with all the features before committing to a paid plan (which are still cheaper than ConvertKit’s).

Feature-wise, they offer everything you would need as a beginner in email marketing. Their drag and drop interface for emails is similar to MailChimp, and makes it easy to design nice-looking emails. Plus, they have a pretty big selection of sleek landing page templates and forms as well. What especially sets it a step above MailChimp though is its capability for automations and sequences, like ConvertKit.

Of course, MailerLite isn’t perfect. While it’s capable of more than MailChimp, it still lacks some of the more complex and sophisticated features of ConvertKit when it comes to automations. I tested it out as a cheaper alternative to ConvertKit, and found that much of what I’m doing is difficult to set up on MailerLite – ConvertKit makes doing very complex things fairly easy and straightforward, but MailerLite is a little bit more confusing and not quite as intuitive.

The Bottom Line: If you want to get started with more complex email marketing like sequences and automations, but don’t yet feel ready to make the financial commitment that is ConvertKit, MailerLite might be a good option for you. Sign up for MailerLite now!


Is your head spinning with ideas for creating opt-ins and sending newsletters? Drop me a comment or question below!

Psst: Are you a blogger, or hoping to make blogging your full-time job? Take a look at some of our other posts:

   

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14 Charming Things to Do in Traverse City, Michigan (A Local’s Guide)

Psst: Please be sure to follow all local regulations, social distance, and wear a mask to keep yourself and others safe. Also, ads are how we pay our bills and keep our blog free for you to enjoy! We also use affiliate links. If you make a purchase through them, we may receive a small commission (for which we are deeply grateful) at no cost to you.

Sandy dunes. Sunny beaches. Cherry orchards. World-class wineries. On the northwest edge of Michigan’s Lower Peninsula, the small town of Traverse City is a hub for foodies, wine connoisseurs, outdoor enthusiasts, and cherry lovers. Surrounded by water, towering forests, and gorgeous beaches, this Lake Michigan beach town is the perfect destinaton for a summer or fall getaway!

Traverse City gets its name from Grand Traverse Bay (a bay of Lake Michigan) — which got its name from the French voyageurs who made “the long crossing” (le grande traverse) from Canada south across the bay. Traverse City is perched at the base of the enourmous bay, which is split in half by the Old Mission Peninsula. To the west, the Leelanau Peninsula (Michigan’s pinky finger) separates Traverse City from the deep, open waters of Lake Michigan.

We tapped a local insider, Emily Batdorf for a local’s guide to things to do in Traverse City! And special thanks to Practical Wanderlust team member Jordan Wagner of Hamburg and Beyond for generously letting us use photos of her hometown and providing additional local insight. Take it away, Emily!

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Aerial photo of downtown Traverse City, Michigan in the Fall
Aerial photo of downtown Traverse City, Michigan (Photo by Joey Lax-Salinas, used with permission. Check out his beautiful prints!)

Traverse City FAQs

Considering a visit to Traverse City? Here are a few local’s tips to help you plan your trip!

What’s the history of Traverse City?

Long before gourmet restaurants, wine tours, and paddle boarding, this region of northern Michigan was inhabited by the Ojibwe, Odawa, and Potawatomi peoples. These nations were prominent traders with established trade routes stretching to the Atlantic Ocean in the east, the Rocky Mountains to the west, Northern Canada to the north, and the Gulf of Mexico to the south!

When the French and English arrived, they set up trading partnerships and later established a permanent village in the 1840s in what is now Leelanau County. In 1980, the Grand Traverse Band of Ottawa and Chippewa Indians became the first tribe in the country to successfully petition for federal recognition. Today, the tribe’s resort and casino operations play a major role in the region’s booming tourism industry. 

In the 1840’s, the city’s founder, Perry Hannah, began to grow the lumber industry in Traverse City. The industry took off in the late 1800s, and the state of Michigan quickly became the country’s top lumber producer. Railroads were built to transport the lumber out of the area, many of which now serve as routes for local recreational trails. 

After the lumber boom, the region’s economy turned to agriculture. Today, the region is the Cherry Capital of the world, a popular (and growing) wine region, and a favorite summer tourist destination.

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What’s the best time of year to visit Traverse City?

Each season has its highlights in Traverse City, but the best times to visit are between May and October. While the end of spring can be a little chilly, there’s a palpable excitement in the air as the city opens up after a long winter. And in mid to late May, visitors can enjoy the stunning cherry blossoms that adorn the region’s numerous orchards.

As the summer continues, everyone heads to the water to cool off — July and August are the best months to take full advantage of TC’s beaches and water sports.

The height of summer sees visitors from all over — downstate, across the Midwest, even across the country. Big events like the National Cherry Festival and the Traverse City Film Festival are major summer attractions — and bring major crowds. 

And don’t overlook the fall: September and October bring changing leaves, apple cider, and a pleasant crispness to the air. Summer crowds are gone, but weekends bring leaf peepers chasing the colorful scenery!

The view of the vineyards from Chateau Chantal in Traverse City, MI.
The view of the vineyards from Chateau Chantal in Traverse City, MI. Photo credit

Should I rent a car?

You’ll probably want to rent a car while visiting Traverse City. Having a car allows you to check out some of the many nearby attractions that can’t be reached by public transportation, like Sleeping Bear Dunes National Lakeshore and the Old Mission Peninsula

However, if you actually plan to stick to downtown Traverse City (and are staying downtown, too) you can get away without a car. Downtown is very walkable; you can access beaches, breweries, restaurants and shopping all within a few blocks. You can even catch a brew bus to take you to some of the wineries out of town!

 That said, if you’ve got more than a couple of days to spend, rent a car and make a point of seeing the gorgeous northern Michigan countryside. We recommend using Kayak to compare car rental deals and find the best rate!

How do I get to Traverse City?

If you’re traveling by air to Traverse City, you’ll fly into Cherry Capital Airport (how cute is that?) The airport is an easy 5 miles — or 15-minute drive —  from downtown TC. 

If you’re driving to Traverse City, you’ll either drive in through Michigan’s Upper or Lower Peninsula. Most folks coming from or near the Chicago area will drive US-131 N through Grand Rapids. For a longer drive – but one that takes you by some of Michigan’s most lovely beach towns – you can drive US-31 N along the western shore of the state. Travelers from the Detroit area will take I-75 N through the center of the state.

Driving across the Upper Peninsula (UP, or da Yoop as da Yoopers say) is an adventure in itself. Known for dense forest, sparkling waterfalls, and very few people, the UP is a scenic route to Traverse City if you happen to be traveling from another northern state. 

From the north, you’ll enter the Lower Peninsula via I-75 S. And this route takes you over the Mackinac Bridge, a 5-mile long, beautifully scenic suspension bridge connecting Michigan’s 2 peninsulas. 

While Michigan isn’t really known for its traffic, driving “Up North” on Fridays throughout the summer is a thing. There isn’t much that Michiganders take more seriously than their summer vacations, so be prepared for this highway stampede if you happen to be traveling on a Friday.

Where to Stay in Traverse City

There is so much to do right along the lakeshore that it’s worth staying downtown during your visit to Traverse City. The downtown area is small enough that you can pretty much walk anywhere! Here are the best boutique hotels, B&Bs, and vacation rentals in Traverse City.

  • Stay in a Vacation Rental: There are a number of fantastic picks for vacation rentals in Traverse City on VRBO! We recommend booking directly through VRBO because it has fewer fees and more flexible cancellation policies than Airbnb – also, we’re not fans of Airbnb’s unethical track record and lax security. This modern downtown condo is centrally located on Front Street with a beautiful skyline view of town – and it’s budget friendly! Just a 15-minute walk away from town, this charming garden cottage is steps away from the lake (with beautiful lakefront views) and the beach!
  • Park Place Hotel: This newly renovated hotel is in the heart of downtown. It’s just a block away from Front Street — the main drag — and chock-full of great restaurants and shops. And, it’s just two blocks from the beach. This city landmark was built on city parkland, hence the name. Lumber barons in the 1870s bought this new building and upgraded it to a luxurious and regal hotel. In 1930, the Park Place hotel became the city’s tallest building with the addition of a 10-story tower. The hotel’s Beacon Lounge is located at the top of the hotel, and you can enjoy live music and appetizers with fantastic views of Traverse Bay!
  • Sugar Beach Resort Hotel: Located just three miles from downtown, this modern beach hotel will make you feel like you’re closer to the tropics than Canada! The rooms are freshly updated in clean greens and blues, and best of all, you have access to the hotel’s private beach along the bay! The hotel also offers a continental breakfast and a heated indoor pool. 
  • Hotel Indigo: Overlooking Clinch Park Beach, Hotel Indigo is one of the hippest new hotels in Traverse City! The interior has a modern rustic feel, with lots of woodland accents paired with green and reds. Onsite they have their own restaurant, as well as a terrace which overlooks the beach and bay, which you can even swim in. Yes, please!
  • The Oviatt House Bed and Breakfast: For a more intimate vibe, this BnB is located on the north edge of downtown, just a short walk away from the shops and restaurants. This 1900 home belonged to a Scottish blacksmith, and the house. still boasts original woodwork and detail. Besides the bright and elegantly furnished rooms, they provide locally-grown, organic food to start your day!
  • Wellington Inn Bed & Breakfast and Tea Room: While this option is a bit pricier than the other places we’ve recommended, this neoclassical mansion will make you feel as fancy as the original lumber baron that built it in 1905! With its 9 guest rooms, its super-cozy library (to live your best Belle fantasy), and sumptuous full breakfast in the turn-of-the-century dining room it may be hard to leave once breakfast is over. This is a great place to make your visit to Traverse City a romantic getaway! Browse Reviews on TripAdvisor
The benches outside of the shops on Front St in downtown Traverse City, MI.
Downtown Traverse City in the springtime! (Photo by Joey Lax-Salinas, used with permission. Check out his beautiful prints of TC!)

Things to Do in Traverse City

As a scenic Michigan beach town, Traverse City caters to both the hip, local crowd and the abundance of tourists that flock here in the summer. A quick look around this gorgeous northern landscape will be enough to understand downstaters’ obsession with this place. And for good reason! 

From the brilliant blue waters of Lake Michigan and the Grand Traverse Bay to the flourishing food and wine scene unfolding in the northern countryside, Traverse City is your next destination for a down-to-earth, delicious, and nature-centric vacation.

You’ll have no trouble lining up your itinerary, but here are some local tips to help you enjoy the best things to do in Traverse City!

Shopping around the boutiques in Traverse City, MI.
Shopping around the boutiques in Traverse City, MI. Photo credit

Explore Downtown Traverse City

For a smaller town, Traverse City has an incredibly vibrant downtown! It’s packed with the incredible food, history, shopping, and culture that make Traverse City such a much-loved Midwestern destination.

Historic neighborhoods, first-rate restaurants, cultural attractions, numerous brewpubs and — of course — the beach are all within a few blocks of one another.

You can take a stroll past founding lumber barons’ exquisite mansions on 6th Street, grab a morning coffee and pastry, do a little shopping on Front Street, and hit the beach — all before lunch. Here are a few highlights in downtown Traverse City:

  • Browse Local Boutiques: Though small, TC’s downtown district is packed with local gems. Many shops are dedicated to the region’s appreciation (read: obsession) with food. 
    • Fustini’s is a unique stop that carries every imaginable flavor of oils and vinegars. Pick up a little bottle of blood orange olive oil and cranberry balsamic vinegar for a fun twist, or roll up your sleeves for a class at the School of Cooking and learn how to make various cuisines like Italian, French, or even Thai dishes!
    • Kilwin’s originated in northern Michigan with the Kilwin’s Chocolate Kitchen 60 miles north in the little town of Petoskey. TC’s location across from Clinch Park is the best place to get an ice cream downtown. Or fudge. Or chocolates. Or all the sugar all the time!
    • West Bay Handmade is a cutesy shop with beautiful local art, home goods, and soaps. While Traverse City is indeed a tourist town — meaning it’s really easy to find a T-shirt — this shop stands out as an authentic destination for unique, hand-made goods.
    • Backcountry North is a local outfitter that has a downtown location for all of your outdoorsy needs. Forgot a hat? Lost your water bottle? Need a trail guide? This is your place. The super friendly staff will make sure you’re equipped for whatever adventures you’re undertaking.
    • Some other great shops include Haystacks, Ella’s, Cherry Hill Boutique, Calistic, and What to Wear.
  • Visit the Perry Hannah House: Located on 6th Street in downtown Traverse City, lumber baron and the original founder of Traverse City built his retirement home which was completed in 1893. Built in the Queen Anne style architecture, the three-story asymmetric brick building includes a turret and sweeping front porch outside, and 40 rooms and ten fireplaces inside! As you can imagine, a lumber baron knows his wood, and inside you can find intricately carved cherry, birch, beech, birdseye, curly maple, oak, dark oak, and walnut. Today, the house is the Reynolds Jonkhoff Funeral Home, but they do allow visitors if there is no funeral going on (just make sure to call ahead!)
  • Sara Hardy Downtown Farmers Market: On Wednesday and Saturday mornings from May through October, you can find the region’s freshest produce for sale right downtown. The Sara Hardy Farmers Market features over 100 local farmers throughout the season and is a great way to sample the best of the season. If you’re not picking up groceries for dinner, you can grab a pint of fresh cherries for a snack or a jar of Cherry Honey Mustard to bring home.
  • City Opera House: This second-story theater was initially built in 1891 and was the first building in town to install electric lights. Above the shops and dining on Front Street, the City Opera House is the perfect place to catch an after-dinner show. The restored Opera House is gorgeous inside and out with its Victorian architecture and hosts all kinds of events, including many by the National Writers Series.
  • The Dennos Museum Center: The Dennos Museum Center is the place to go to check out one of the largest collections of Inuit art in the United States, with over 3000 works of art in total. Approximately 1600 of the works are prints and sculptures made by the Inuit people of the Canadian Arctic, Greenland, and Alaska in the museum’s 10,000 square feet of exhibit space. You can experience the culture of these Inuit people through their artwork, many of which depicts hunting, fishing, ceremony, and community. 

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Hit the Beach

Traverse City is a freshwater beach town, with dozens of pristine sandy shores for a perfect day at the beach. If you’re traveling from outside the Great Lakes region, you may be under the impression that beaches are for Hawaii. Or Florida. Or California. And sure, those beaches are incredible, but they have sharks. And salt.

Step onto a white sand Michigan beach and you won’t miss the ocean at all. The warm sand is pleasantly soft, the water is a bright Caribbean blue, and you still get that amazing sea breeze. 

Depending on your favorite beach activities (sunbathing, paddle boarding, ice cream cone licking) and your ideal setting (close to town or out in nature) you can select the perfect beach for your day in the sun.

  • Clinch Park: For a hoppin’ beach right in town, head to Clinch Park on the West Bay. This beach parallels downtown TC, and is just steps away from shops, restaurants, and brew pubs. On weekends, especially, it’s a happening place — and for a good reason. There’s a swimming beach, cafe, and kayak and paddleboard rentals. Though there’s usually a crowd, this beach can’t be beaten for a stunning setting right in town. 
  • Suttons Bay Beach: For another “in-town” beach — though a much quieter one — head north along scenic M-22 to Suttons Bay. This charming village has its own beach, also bordering its downtown district. It’s definitely a smaller, quieter alternative without the added amenities of Clinch park, though not to be overlooked if you plan to spend some time in the quieter, though the wonderfully artsy village of Suttons Bay. Suttons Bay Bikes, a short walk from the beach, also rents out kayaks and paddleboards for use on the Bay.
  • Van’s Beach: Van’s Beach, in the little community of Leland, is a true Lake Michigan beach. As opposed to sitting on a bay, this beach brings you to the true edge of the vast Lake Michigan, meaning you’re in prime sunset territory. The beach itself is wonderful too, and ideal for rock-hunting. While you’re in Leland, don’t miss Fishtown, a historic and still operational commercial fishing village (one of the only in the state).
  • Peterson Beach: For a scenic beach in the heart of Sleeping Bear Dunes, head to Peterson Beach. To get there, you’ll drive from the main highway onto a gravel road, winding through the forest until it emerges onto this pristine Lake Michigan beach. While it still attracts visitors, this beach is tucked a bit out of the way and tends to see fewer crowds than others. Gorgeous views of towering dunes to the north make this a stunning setting for sunbathing, swimming, and — if the waves are good — body surfing. This rather remote beach isn’t situated in or near any town, so pack a cooler full of snacks if you decide to make a day of it.

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Visit Traverse City Wineries

Growing in the field around here, we’ve got more than just cherries. The “tip of the mitt” is gaining recognition as one of the country’s prominent wine-making regions, and the sheer number of wineries don’t lie!

Traverse City sits at the base of two skinny, finger-like peninsulas. Each has the perfect conditions for growing certain grapes – and for you to enjoy some wine. 

Located on the 45th parallel – the same latitude as famed European wine regions like the Bordeaux and Piedmont, these little slices of paradise have the perfect conditions for grape growing.

Because of the surrounding water (Lake Michigan is huge, people), the Leelanau and Old Mission Peninsula’s microclimates are perfect for the process – lots of lake effect snow insulates and protects vines, and the peninsulas are blessed with an extra month of growing season, so the ripening is not cut short.

While you can have a lovely time at any of the local wineries, here a few of the locals’ favorites:

  • Brys Estate: This 111-acre vineyard and winery was voted the best by locals in 2020 — and for good reason. Located on the Old Mission Peninsula, Sip a glass of their light and crisp Signature Rosé Reserve with a charcuterie board, all while sitting on the Upper Deck looking over the deep blue bay. They also have a “Secret Garden” of over 6000 lavender plants, a flower garden, strawberry patch, and herb garden! You just might never leave.
  • Chateau Chantal: Enjoy a short jaunt through Chateau Chantal’s hilly grounds before or after your wine tasting. Chateau Chantal is known for its ice wine – a sweet, delicious wine made from grapes that are harvested while frozen. Definitely a perk of making wine in a cold climate! Come on a Thursday night for Jazz at Sunset, where you can sip wine, enjoy the water views, and tap your foot to some smooth jazz. Sophisticated!
  • 2 Lads Winery: Closer to the tip of Old Mission Peninsula, 2 Lads Winery stands out from the crowd. Unlike other European-style wineries dotting the peninsula, 2 Lads is a modern, sleek, industrial space looking out over the East Bay. This winery specializes in both cool climate red and sparkling wines which they produce from sustainably-grown grapes on their 58 acres. Order a flight from the knowledgeable staff and sip out on the patio — while enjoying one of the best views on the peninsula. 

The easiest way to visit Traverse City Wineries is to book a wine tour. You’ll be able to visit multiple wineries without worrying about whose turn it is to be DD! All you’ll need to do is pick between wineries on the Leelanau Peninsula or wineries on the Old Mission Peninsula.

For more suggestions, check out Wayfaring With Wagner’s local guide on where to go wine tasting in Traverse City!

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See Sleeping Bear Dunes

Once one of the upper Midwest’s best-kept secrets, Sleeping Bear Dunes National Lakeshore is now noted as one of “The Most Beautiful Places in America” according to Good Morning America. And while the crowds are now bigger and the beaches now busier, it’s about time everyone noticed how absolutely gorgeous this part of the world is!

  • Travel Tip: You’ll need to purchase an entry pass to enjoy the trails at Sleeping Bear Dunes. Or, you can use a National Park Pass, valid at any National Park site for a year from the month of purchase! The National Parks pass pays for itself after visiting two parks AND 10% is donated to conservation, so it’s well worth the price.

Where does the name of Sleeping Bear Dunes come from? Like, are there actually bears? Well, not exactly: the Legend of Sleeping Bear comes from the Anishinaabe, or “original people,” including the Odawa (Ottawa), Ojibwe (Chippewa), and Bodowadomi (Potawatomi) tribes — who lived, hunted, fished, and harvested in Michigan and surrounding areas long before the settlement by Europeans.

The Legend of Sleeping Bear recounts the story of a mother bear and her two cubs escaping fire or famine (depending on the story) in the woods of what is now Wisconsin. While the mother bear made it to the shore, laying down to wait for her cubs, the two little ones never arrived. In one story, the cubs sink and later resurface, forming the North and South Manitou Islands just off the shore of the dunes.

These two forested islands, one more developed and one almost entirely wilderness area, look like smaller “sleeping bears” off the Lake Michigan shore. In this story, the mother remains laying on top of the dunes, watching over her cubs. 

While the Sleeping Bear legend isn’t particularly…um…. happy, you will find plenty of joy in exploring this beautiful landscape. Here’s what to do on a visit to Sleeping Bear Dunes:

  • Dune Climb: Sleeping Bear’s quintessential must-do activity is the Dune Climb – and it’s exactly what it sounds like. Hike up the towering dune for an unobstructed view of turquoise Glen Lake — and if you hike far enough, you can catch a view of Lake Michigan, too. The dunes are deceiving and seem to go on and on…and on. But if you’re up for a hike, you can walk 2 miles over the dunes to one of Lake Michigan’s spectacular beaches. Keep in mind that this trail is entirely sand, making for a strenuous and slow hike. Bring lots of water and sun protection, and definitely take a dip in the lake. 
    • Traverse City Tip: From the beach, you can add a 300-yard walk to the south for a chance to see remnants of the 1857 shipwreck of (what is thought to be) the James McBride – of course, it’ll depend on the lake levels and continuously migrating sand. All shipwrecks off the Lakeshore are protected by State law and are part of the Manitou Passage State Underwater Preserve.
  • Pyramid PointThis trail is one of the most popular on the lakeshore — and for good reason. At the Lookout — the hike’s main attraction — you stand almost 400 feet above the unbelievably blue water of Lake Michigan. You’re also granted amazing views of the nearby Manitou Islands. The water below looks incredibly inviting on a hot day, but resist the temptation to slide down the dunes — the journey up takes approximately 50 times as long, and if you wait long enough, you’ll surely see a tired soul trying to make their way back up — and not having any fun doing it. While most folks hike to the Lookout and back, the trail continues to wrap around through picturesque woods and meadows. It’s definitely worth the extra time to complete the loop, and you’ll likely have the trail mostly to yourself.
  • Glen Haven – This adorable village is perched right on the lake just 2 miles north of the Dune Climb. Visiting Glen Haven is like stepping back in time, to when Great Lakes steamers stopped here for resupply. In addition to enjoying the prime beaches, you can visit the General Store, the Cannery — now a museum for historic boats used in the area — and the Blacksmith Shop. For a challenging hike nearby, head west from Glen Haven to the Sleeping Bear Point Trail. This hike provides endless Lake Michigan panoramic views, ghost forests (where migrating dunes have killed the trees), and a beach for your after-hike swim.

You can also take a day tour to Sleeping Bear Dunes National Park with a guide that is well-versed in the area history, flora & fauna, and geologic formation of the Great lakes and Dune formations. It really helps to have a guide to explain everything from the Native Tribes that once roamed the area, to the geologic forces that leave us with the Great Lakes we know today. Oh, and they also cater a wonderful lunch.

Stuff Your Face

For a small town, Traverse City really delivers in the food and drink category! While primarily known for cherries, the area also showcases its other regional produce, fish, dairy, wine, and beer on plentiful local menus. 

The farm-to-table scene is kickin’ here, with the agricultural roots of the area on display just miles outside of downtown. Dedicate a good chunk of your trip to experiencing the area’s culinary scene — you won’t be disappointed. Or hungry. 

Let your deepest foodie desires take you on your own culinary adventure — just make sure you check out these favorite TC dishes and restaurants before leaving town!

  • Taproot Cider HouseFind Traverse City’s best cherry cider, a bazillion other ciders, and a foodie-approved farm-fresh menu at downtown TC’s Taproot Cider House. Taproot features its own funky ciders — like Cherry Ginger and Moroccan Vanilla Bean — among other local favorites. The food here isn’t to be missed, either. They’ve got farm-to-table dishes featuring the region’s freshest produce. Try the Taproot Root Salad made with local and organic roasted root vegetables, baby kale, Northern Natural Organic apples, locally foraged wild rice, and chèvre with an apple thyme vinaigrette. For a more decadent option, try the Loaded Mac N Cheese with roasted apples and caramelized onions for a Michigan take on a true classic.
  • Farm Club capitalizes on the region’s rich agricultural scene. Unlike Taproot, however, the restaurant and brewery are actually on the farm! You can drive the 7 miles from downtown Traverse City to reach Farm Club’s rural setting, or you can bike there on the paved Leelanau Trail, which takes you right by the restaurant. This farm / brewery / restaurant / market has everything you need: an idyllic setting in which to linger over your meal or drink, a market to pick up plenty of local treats, and a rotating menu that features whatever’s fresh and in season — crispy fresh onion rings, padrón peppers, and aioli, fresh-pressed grape spritzers, or — when those leaves start to change — apple fritters.
  • The Cook’s House is a hidden gem nestled in a nondescript house on the edge of downtown Traverse City. The chefs here focus on — you guessed it — farm-to-table cuisine that reflects northern Michigan’s richness and appreciation of the local bounty. The restaurant is minimalist and small, creating an intimate setting. The menu, while pricey, will have your mouth watering at first glance — savory squash creme brûlée and poached striped bass, anyone?
  • The Little Fleet – For casual snack options and an open-air bar, head to this lot of decked-out food trucks. Some food trucks stay all summer while some cycle in and out. Either way, you’ll find a great bite — from tacos to smoothies to ramen — and a fresh-squeezed “farmer’s market” cocktail. In the summer you can catch performances from live local bands as well. C’est la vie!

If you still have room, check out amical, Red Ginger, Brasserie Amie, Sorellina, and 7 Monks Taproom!

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Cherries for sale at Oak Park Farmer's Market in Michigan.
Cherries from the cherry capital of the world! Photo credit

Stuff Your Face… with Cherries!

You can’t be in Traverse City for more than 2 minutes before getting overwhelmed with Cherry. Cherry what? Cherry everything. Pie. Cider. Wine. Chicken. Salsa. And so. Much. More.

After all, Traverse City is the Cherry Capital of the world. And home to the World’s Largest Cherry Pie Pan – unfortunately, not the greatest attraction the city has to offer.

But make sure you do try a piece of sweet, crumbly cherry pie! Below are some of the best places to get your cherry fix!

  • Grand Traverse Pie Company: This is the place to get a piece of decadent, melt-in-your-mouth cherry pie! And what’s a visit to Traverse City without cherry pie? Located in the heart of downtown, Grand Traverse Pie Company is the spot for your afternoon (or morning, who’s judging) pie craving. And if you’re looking for something a little more substantial to fuel an adventure-packed day, you’ve got to try the chicken salad sandwich with Michigan grapes and (obviously) dried cherries – a northern Michigan classic. 
  • Cherry Republic: This place has it all — every cherry souvenir you could possibly imagine. The downtown TC location has walls of cherry barbecue sauce, cherry-flavored wines and ciders, cherry pop (this is the Midwest, remember), cherry queso, cherry snacks and candy, and even unique, Michigan-themed kitchen goods. Prepare to walk out of the place loaded down with a little of everything.
    • Traverse City Tip: if you want the original experience, head west to Glen Arbor, a charming little town that’s home to the flagship shop, complete with cafe, tasting room, and ice cream for the ultimate cherry experience.
  • Moomers Homemade Ice Cream: Lick a good old-fashioned cone of your favorite flavor while greeting the cow that made it happen! This well-loved establishment is 5 miles outside of downtown Traverse City, where rolling farmland, orchards, and pretty barns welcome you to the countryside. Enjoy your ice cream on the dairy itself, and see where the magic happens. Moomers makes over 160 flavors of ice cream, including Apple Crisp, Cherry Cheesecake, and Super Moo, Moomers’ take on the classic Michigan Superman ice cream. It’s no wonder they won “America’s Best Scoops!”

You can enjoy cherries any time of year in Traverse City, but as you know by now, TC is known for cherries. So why not consider planning your trip to coincide with the National Cherry Festival?

Taking place in early July each summer, The National Cherry Festival has been celebrating the region’s favorite fruit since 1925. The tradition grew from an earlier one — the “Blessing of the Blossoms” (cute!) beginning around 1910.

These ceremonies, held in May, celebrated, of course, the beautiful cherry blossoms. If you’re visiting during cherry blossom season in May, drive up M-37 along the spine of Old Mission Peninsula to get a spectacular show of the trees with Grand Traverse Bay as the backdrop. Alternatively, hop on a bike and ride up the Leelanau Trail between TC and Suttons Bay for a quiet ride past the orchards on the Leelanau Peninsula.

In 1925, the first-ever Cherry Queen was crowned, sparking a tradition that continues to this day. The festivities continued, gaining support and participation from local businesses. Giant pies were baked, the celebration was extended, and the whole shebang was declared a national celebration. And why not? Who doesn’t get riled up over a giant cherry pie!?

The event brings around 500,000 people to this city of about 15,000. The festivities are endless: concerts, parades, rides, fireworks and of course, good food. Fill up on cherry pie, wine, beer, barbeque, and whatever else you can imagine from local restaurants, food trucks, and farmers’ markets. Not to mention this festival takes place along downtown TC’s picturesque beaches. Is there anything more summertime than cherries, fireworks, and beaches?

If you’re feeling competitive, you can sign up for a cherry pie-eating contest or a cherry pit-spitting contest. But if you’d rather enjoy the cherries, eat ‘em at your own pace while catching a live concert, watching the parade and fireworks, or seeing the crowning of the Cherry Prince and Princess — that’s right, elementary-aged cherry ambassadors! Before your visit, be sure to check the festival’s events page so you don’t miss your favorite activities.

If you don’t visit during this cherry-jam-packed week, no worries: there are plenty of cherries to go around during the rest of the summer. But if you are here during the National Cherry Festival, roll up your sleeves for a pit spittin’, pie eatin’, all-around good time.

Take a Hike

Ask any local what they love about living in Traverse City, and (after the local food and wine) they’re pretty much guaranteed to tell you about their favorite outdoor activity. 

While Michiganders don’t have real mountains to speak of, we do have rolling hills, towering dunes, and a whole lot of beautiful water to look at — not to mention the white pine forests and famous trout streams. So yeah, there are some things to see.

The best way to see ‘em? By foot, of course! Lace up your shoes and enjoy Michigan’s great outdoors at these trails near Traverse City.

  • Old Mission Point Park Old Mission Point Park, at the northern tip of the Old Mission Peninsula, features about 5 miles of trail through forests, meadows, and along the peninsula’s beaches. It’s nothing too challenging, and you can lengthen or shorten your hike to suit your appetite for adventure. This park is also home to the historic Mission Point Lighthouse (more below!), which is definitely worth a visit.
  • Sleeping Bear Dunes Sleeping Bear Dunes National Lakeshore is the prime destination for hiking near Traverse City. With around 100 miles of trails, even the most avid hikers can find enough options here. Some of the best trails include Alligator Hill, Sleeping Bear Point, and Empire Bluff. Check out the visitor center for up-to-date trail information.
    • Travel Tip: You’ll need to purchase an entry pass to enjoy the trails at Sleeping Bear Dunes. Or, you can use a National Park Pass, valid at any National Park site for a year from the month of purchase! The National Parks pass pays for itself after visiting two parks AND 10% is donated to conservation, so it’s well worth the price.
  • Brown Bridge Quiet Area If the crowds at the dunes are too much and you’re looking for something a little more…quiet, well, you can’t do better than Brown Bridge Quiet Area. These trails, stewarded by the Grand Traverse Conservation District, circumnavigate what used to be Brown Bridge Pond. When the dam creating the pond was decommissioned, the Boardman River could return to its natural state. You can see the restoration that’s happening along this scenic river, which eventually flows through downtown Traverse City and into the West Bay. There are about 6 miles of trails at Brown Bridge, with different connectors and routes to shorten your hike if needed.

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Couple biking across the bridge on the Sleeping Bear Heritage Trail in Michigan.
Traverse City is criss-crossed with a network of bike-friendly trails, called (adorably) the TART trails! Photo Credit: Tart Trails, used with permission

Go Cycling around Traverse City

Traverse City and the surrounding areas are crisscrossed with an incredible network of trails — Traverse Area Recreation and Transportation (TART trails) (accidentally or intentionally on cherry theme- the jury is out!).

This nonprofit organization builds and maintains paved, dirt, and gravel pathways for biking, walking, cross country skiing, hiking, and mountain biking, in both urban and rural settings. Many of the TART trails are actually converted into paths from old railroad tracks that crisscrossed the region during the lumber boom.

TART trails are some of the best places to pedal around town or through the woods – or even to a few nearby wineries and breweries. Rent a bike and start pedaling!

  • Leelanau Trail: This 17-mile paved trail connects Traverse City and its neighbor to the north, Suttons Bay. While it does cross some roads, it doesn’t parallel any, making you feel as though you’re cycling through the gorgeous countryside – which, actually, you are. This trail also passes a number of wineries and breweries. Hop Lot Brewing Company, Shady Lane Cellars, Farm Club, and MAWBY Vineyards and Winery are all steps from the Leelanau Trail. Self-guided brew and wine tour, anyone?
  • VASA Pathway: If you’re looking for a more rugged experience — no wineries on this trail, folks — rent a mountain bike and head to the VASA Pathway. Choose one of the different length loops (3K, 5K, 10K, 25K) and enjoy an adventurous ride through this beautiful state forest land. This trail is a favorite among trail-loving locals of all kinds, especially cross country skiers in the winter.
People sailing their boats on a warm and sunny day in Traverse City, MI.
Sailing on the bay is the perfect summer activity! Photo credit

Water Sports

You can’t come to Traverse City – or anywhere northern Michigan – without spending time in, on, or around the water. It’s simply part of life Up North.

If being on the water really isn’t your thing, you can still get a kick out of walking around one of the several marinas on the bay and ogling at some seriously posh yachts!

But hopping in a boat is one of the true joys of summer on the lake, and even the most stubborn of landlubbers should try it. So put on the sunscreen, grab your shades, and pick a water sport to suit your fancy!

  • Paddle Boarding: Paddleboarding has really taken off in northern Michigan, as there are about a million places to do it. You can rent stand-up paddleboards (SUPs) at The River Outfitters to test your balance on the Boardman River, the West Bay, or the East Bay. They can even drop them off to wherever you’re staying. Jackson Kayak offers a SUP half day class on a calm lake or the Bay— for those who need a little help navigating the SUP their first time! And if you’re exploring in Suttons Bay (a quaint village 20 minutes north of TC) you can rent a board at the beachside Suttons Bay Bikes.
  • Canoeing: For the old school outdoors person – or those who just want to sit in a boat, not stand on a teetering board – why not take a canoe down one of Michigan’s scenic rivers? At Riverside Canoes, you can take a boat down the Upper or Lower Platte River in Sleeping Bear Dunes. They offer trips for both beginning and experienced canoeists, both with incredible scenery. These trips typically take 2-4 hours and include shuttle service for you and your rental boat.
  • Kayaking: Kayaking is another excellent way to explore the rivers and lakes (Great and small) near Traverse City. The River Outfitters offers kayak rentals for use on the Boardman River, East Bay, or West Bay. This is a great way to navigate downtown Traverse City by water, since the Boardman river winds through town and empties into the West Bay near Clinch Park. Enjoy an urban paddle and all of the accessible breweries, shops, and cafes along the way. And if you’re a beginner? No problem — you can rent kayaks and get lessons at Paddle TC.
  • Sailing: Set sail… back in time! If paddling really isn’t your thing, and you’re not into laying in the sand and getting all… sandy, maybe sailing is for you! And this isn’t the kind of sailing that requires you to do the work. We’re talking about sitting on a big old boat, enjoying the blue waters of the bay, sippin’ on a Bloody Mary. Did that get your attention? Traverse Tall Ship Company offers tours around Grand Traverse Bay on a replica of an 1800s schooner that would have sailed the Great Lakes and the Atlantic Ocean. Enjoy this ride through history on a morning, noon, or dinnertime sail. 

Take a Tour

Traverse City loves its beer and wine, and this’ll be obvious with the amount of brew- and wine-hopping tours being offered. They’re popular for a reason though, and worth the hype. But there’s plenty else to see and do if that’s not your thing… including a totally haunted tour of a totally haunted town.

  • Kayak, Bike, & Brew Tour: This unique “KaBrew” tour takes advantage of TC’s numerous breweries, downtown waterways, and plentiful bike trails. Starting downtown, you’ll bike to The Filling Station in the historic railroad district. Afterward, you’ll hop in a kayak and paddle across Boardman Lake to Right Brain Brewery. Here, you’ll find funky vibes and beers like Cake Walk and Thai Peanut ales. Back in the Kayaks, you’ll paddle down the Boardman River through the heart of downtown to Rare Bird Brewpub. The last destination, Workshop Brewing, is a short walk away.  That’s 4 — count ‘em — 4 local breweries via bike and kayak. Does the beer even count if you’ve kayaked across a lake to get it?
  • Grand Traverse Tours – Winery, Brewery & Distillery Tours: These tours really capitalize on the region’s growing acclaim as a destination for wineries, breweries, and distilleries. These tours are flexible and the professionals can help you select the best destinations for your specific taste and interests. Be it wine, beer, or whiskey, Grand Traverse Tours visits numerous local establishments so you can truly get a taste of everything. For something a little different, try the distillery tour for a chance to visit some unique spots – including the “hyperlocalEthanology Distillation and the farm-based Iron Fish Distillery.
  • Historic Ghost Lantern Tour: As if Traverse City could get any cooler. TC is, according to the locals, super haunted. From the Old State Hospital — also known as the Northern Michigan Asylum — to the Old Town Playhouse, where the lights flicker and unexplained piano music plays, this town is supremely haunted. Numerous books have been written on the subject if you want to do some spooktacular research in preparation for your visit. The Historic Ghost Lantern Tour sticks to downtown destinations like the Opera House (haunted by the ghost of a little girl rumored to have fallen off the balcony to her death, ahh!) and ghostly State Theater, and includes actual ghost hunting with the use of ghost hunting equipment. Now that’s spooky.
Aerial view during a sunny day of The Village at Grand Traverse Commons in Traverse City, MI
Aerial view during a sunny day of The Village at Grand Traverse Commons in Traverse City, MI! (Photo used with permission from @thevillagetc)

Explore the Village at Traverse Commons

Once the former Northern Michigan Asylum, the Village at Traverse Commons is your one-stop shop to check out some amazing local restaurants and shops while enjoying a bit of interesting history.

The Victorian-Italianate-style Asylum was established in 1881, and the first superintendent Dr. James Decker Munson believed that patients needed treatment through kindness and comfort and that “Beauty is Therapy”, filling the asylum with flowers from the asylum’s greenhouse and the trees planted on the property.

Dr. Munson also prohibited straight jackets, really breaking the mold of the bleak and abusive asylums we have an image of today. It’s poetic that the Village at Traverse City is a place of pleasure and relaxation, like Dr. Munson, would have wanted it to be!

Here are a few things to do on your visit to the Village:

  • Take a Tour: If the history above has piqued your interest, you should check out the Guided Historical Walking Tour offered here! On this tour, you’ll learn more about Dr. Munson’s “Beauty is Therapy” theory on patient care, former uses of the various structures on the property, all while venturing through parts of the unrenovated historic building, and even walking through an amazing brick steam tunnel built in 1883. It’s like, spooky ghost tour vibes but where you can imagine the ghosts are not actually tortured but happy!
  • Take a Hike – Behind Building 50 there are 140 acres of unpaved hiking trails just waiting to be explored! Besides the glittering streams, the gorgeously wooded areas, and panoramic views of the Village, you can hike up to the old reservoir, which used to supply fresh water to the asylum. Today the giant concrete structure stands stark against the natural background and is covered with plenty of brightly colored graffiti making it feel like modern art. On the front lawn, you can check out Dr. Munson’s flowering trees while using this treemap to help you identify them!
  • Grab a Bite at Trattoria Stella:  While there are a slew of excellent dining options in the Village, Trattoria Stella is a name well known in Traverse City. They focus on sustainable ingredients sourced locally when possible and serve up house-made pastas, fresh cheeses, charcuterie, breads, and desserts. The charcuterie is the star of any table, with house-made duck liver pate, mazzafegati, smoked pork pastrami, Toulouse sausage, rabbit galantine, cherry mostarda, giardiniera vegetables, Ida red applesauce, and toast! Delicioso! Their staff is also super knowledgeable about the food, and specifically the wine, which in turn has designated them as one of the Top 100 Wine Restaurants in America by Wine Enthusiast Magazine. They can help you pair your wine with your meal, from Italian wine to local wines like Old Mission and Leelanau
  • Try Some Wine at Left Foot Charley – This award-winning winery is beloved in Traverse City. Left Foot Charley works with grapes from several local growers who would otherwise sell to large, out-of-state wineries. They make reds, whites, sparkling wines, and hard ciders, all while supporting local growers and keeping the grapes here in TC! Their 2018 Island View Vineyard Pinot Blanc is their most award-winning wine, so make sure to try a glass while you’re there.
People shopping at the downtown shops in Traverse City, MI.
Shopping at the downtown shops in Traverse City, MI. Photo credit: Jordan Wagner

Browse Michigan’s “Book City”

Cherries, beaches, wine, and, oh yeah – books! As of 2015, Traverse City is Michigan’s “Book City”  —  and for good reason. With five great book stores within a few blocks downtown, there is no shortage of paperbacks and bestsellers to browse as you stroll through town.

  • Horizon Books has a huge selection. Located in an old JCPenney building, this multi-story bookstore was scheduled to close in early 2020, but an outpouring of public support has kept it open. TC locals love this icon, with its community vibe and top-notch java. 
  • Higher Self Bookstore meets all your spiritual book needs and much more! Book special services like intuitive readings, reiki, and shamanic healing, stock up on crystals or incense, embrace your witchy side, nourish your mind, body, and spirit, howl at the moon, and evolve into your higher self! … And then, you know, hit the beach.
  • The Bookie Joint is your stop for used books, so you can stumble upon that perfect book you were looking for or never knew you needed!
  • Brilliant Books is a cute stop for a smaller, though adorably curated selection.
  • Wild Pages sells beautiful writing supplies in addition to books, because sometimes you want to be the author of your own story. It also has a large collection of contemporary work, bridging the past and present.

Tour A Lighthouse

For a state made up of two peninsulas and a whole lotta shoreline, it’s no wonder that Michigan boasts more lighthouses than any other state. More than just being picturesque AF, these lighthouses offer killer views, fascinating Great Lakes History, and some of the best beach picnicking spots.

Here are a few picturesque lighthouses to check out near Traverse City:

  • Mission Point Lighthouse – Located on the tip of Old Mission Peninsula, Mission Point Lighthouse sits on the 45th parallel – halfway between the Equator and the North Pole. This quaint, white lighthouse was built in 1870 to warn sailors of the shallow reefs near the end of the peninsula. After an 1860 shipwreck just offshore, Old Mission Lighthouse was built. After the lighthouse was decommissioned in 1933, local residents raised money to protect it and the surrounding forests. Visitors can now tour the lighthouse and its two floors of museums and walk the extensive trails around the end of this lovely peninsula.
  • Grand Traverse Lighthouse – This historic lighthouse sits on the very tip of Michigan’s pinky finger – AKA the Leelanau Peninsula. Known for its Caribbean blue waters and sandy dunes, touring this lighthouse is the cherry (ha!) on top of an already unforgettably scenic drive. The Grand Traverse Lighthouse sits within Leelanau State Park and marks an important turn for ships entering Grand Traverse Bay. You can tour the lighthouse tower and the historic museum as well as enjoying the State Park’s trails and beaches.
    • Geology Tip: This is an awesome area to look for the region’s famed Petoskey Stones – fossilized corals that have a pretty hexagonal pattern. Looking for them is a bit like a grown-up treasure hunt.
  • Point Betsie Lighthouse – Point Betsie Lighthouse sits on the southern end of Sleeping Bear Dunes (17 miles south of Empire) and is the oldest structure in Benzie County. In 1983, it was the last lighthouse on Lake Michigan to be automated. This lighthouse marks the entrance into the shipwreck-rich Manitou Passage, the waters between Sleeping Bear Dunes and the Manitou Islands. Sailors tried to seek refuge away from open water in the passage, though many were unsuccessful in these sometimes turbulent waters. While the passage doesn’t see large commercial ships anymore, the lighthouse is still a beacon worth visiting. You can even rent (for a hefty chunk of change) the Keeper’s Quarters for a one-of-a-kind stay on Michigan’s sunset coast!
Outside of the Mackinac Island Grand Hotel in Traverse City, MI.
Gorgeous Mackinac Island, MI and its Victorian Grand Hotel. It’s truly like time traveling to the past! Photo credit: Jordan Wagner

Take a Day Trip

With so much coastline around the Great Lakes, there’s no shortage of other exciting and scenic coastal towns and islands to explore. Even taking a scenic drive is a great way to get a feel for Michigan’s beauty all while feeling the breeze from the lakes in your hair!

Here’s where to take a day trip from Traverse City:

  • Visit Mackinac Island: Mackinac Island (pronounced mack-in-aw) is a charming little island just over 4 square miles big off the northern tip of Michigan’s “mitt” and a 2-hour 20-minute drive from Traverse City. The entire island is a National Historic Landmark, as well as being pedestrian-only, which means you must take a ferry from Mackinac City to reach the island. The gem of the island is its Victorian Grand Hotel, a sprawling white building with a green roof and yellow awnings that glitter on the water, where Thomas Edison and Mark Twain vacationed in decades past. The island also has two forts, many Victorian buildings, a rock formation called Arch Rock, several fudgeries, and an 8.2 mile look around the island that you can bike.
  • Visit Fishtown: Fishtown in Leland County, Michigan is only about a 40-minute drive from Traverse City but feels like stepping into a bygone era of fishermen. This historic 19-century settlement of fisherman shanties is now a collection of boutiques, galleries, and eateries, all in the shell of what was a booming fishing port. It is also still an operational commercial fishing village; one of the only in the state! Pop into the Village Cheese Shanty and try some of their 60+ different kinds of imported cheese paired with their world-famous pretzel bun, or check out The Cove and try their “Chubby Mary”, a Bloody Mary with a smoked chub sticking out the top! There’s plenty to explore in this rustic town, where you can truly eat the freshest fish imaginable, and sing your favorite sea shanty!
  • Take a Scenic Drive on the M-119: Two hours north of Traverse City is the little town of Harbor Springs and the beginning of one of the most scenic drives in the country. The Tunnel of Trees is a famous stretch of M-119 that hugs the Lake Michigan shoreline and winds slowly under the wooded canopy. Though doable as a day trip from TC, this gorgeous drive feels like a world away. Harbor Springs, a town of around 1,200, hugs the Little Traverse Bay and is an excellent stop for lunch or treats before hitting the Tunnel of Trees. A leisurely drive through northern Michigan’s finest scenery will bring you to the community of Good Hart — your stop for local baked goods and jams at the much-loved Good Hart General Store. 
  • Eyaawing Museum & Cultural Center: Located about 30 minutes north of Traverse City on the Grand Traverse Reservation, Eyaawing Museum & Cultural Center chronicles the history of the Native American nations in the area with artifacts in its museum and sells traditional and contemporary artworks. The name “Eyaawing” (pronounced a-yah-wing) translates to “Who we are” in Anishinaabemowin, the traditional language of the Grand Traverse Band of Ottawa and Chippewa Indians who are native to this part of Michigan. 
  • Also be sure to check out Suttons Bay, Glen Arbor, Frankfurt, and Empire, and Northport!

About Our Contributing Writer: Emily is a copywriter, nature lover, and art dabbler who lives in the northern Michigan town of Traverse City. Her favorite parts of travel are the outdoor pursuits unique to the destination — and the best local food and drink she can find. Learn more at emilycarolcopy.com


Are you looking forward to a Traverse City trip be full of cherries, beaches, wine, and adventure? What are you most looking forward to on your trip to the tip of the mitt? Let us know in the comments below!

Psst: Looking for more Midwestern adventures? Take a look at some of our other blog posts:

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Here are our favorite travel tips & resources for saving money and planning travel logistics! For more tips, check out our complete guide to trip planning.

  • Face Masks: Scientific consensus demonstrates wearing face masks protects both yourself and those around you from viral spread! We love these reusable face masks because they’re ethically made with sustainable materials and budget-friendly.
  • Booking Flights: To score flight deals, search on Skyscanner or Kayak. Money-saving tips: fly mid-week or on the weekend; fly carry-on only on a budget airline; and take red-eyes or early morning flights.
  • Accommodations: We usually stay in mid-range boutique hotels or private rooms in hostels. We use Booking.com to book hotels (we love their flexible cancellation policy) and Hostelworld to book hostels (low deposit, easy change/cancellation, and excellent reviews). Depending on the destination, we also love staying in AirBnBs. We’ve also used TrustedHousesitters as both hosts and travelers.
  • Travel Insurance: We always, always, ALWAYS buy travel insurance for international trips, and we STRONGLY suggest it – visit our Travel Insurance Guide to find out why. We recommend either World Nomads or SafetyWing for international travel insurance.
  • Vaccines & Meds: We use the travel guides on the CDC website to research recommended medications and vaccines for international trips. We always recommend getting every vaccine recommended by the CDC! You can get them at your primary care doctor’s office or a walk-in pharmacy.
  • Tours: We love booking guided tours, especially food tours and walking tours, to get a local’s perspective and a history lesson while sight-seeing! We book our tours using Viator and GetYourGuide.
  • Transportation: We use Rome2Rio to figure out how to get from place to place using public transit. When we book a rental car, we use Kayak to find the best deal.
  • Luggage Storage: Whenever we’re checking out early or taking advantage of a long layover, we use Stasher or LuggageHero to safely store our luggage while we’re running around. On Stasher, you can use the code PW10 for 10% off your booking!
  • What to Pack: Here are the travel essentials that we bring on every trip. We also have packing lists for hot weather, cold weather, and many more. Take a look at all of our packing guides!

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When you’re traveling, you typically will eat out more since that’s your only option. However, you want to make sure you’re only spending money on restaurants that are worth it. You don’t want to blow your travel budget on low-quality food.

Don’t Overspend

The best way to avoid spending money on restaurants that aren’t worth it is to simply be smart about your spending. One way to do this is to set limitations for yourself. Avoid spending on items that aren’t necessary. For example, you can skip out on appetizers and dessert. Focus on the main meal instead. Drinks can also be costly, so avoid them where possible. According to The Krazy Koupon Lady, another way to avoid overspending at restaurants is to take advantage of deals that are offered. You can find coupons online or take advantage of deals offered in the restaurant.

Read the Reviews

If you really want to know how good a restaurant is, then read online reviews. Most restaurants will have plenty of reviews for you to peruse. People will often give their honest opinion and they can be pretty thorough too. Some reviews will go beyond the food and talk about the service, the atmosphere, and the overall quality of the restaurant. For the best results, you should use online review platforms. According to Trustpilot, Trustpilot gains 2.5 million reviews every month. Since there are so many reviews to look over, you can gain a better overall understanding of the quality of a restaurant.

Observe the Atmosphere

While you might be unfamiliar with the area, according to Travel Savvy Gal, you can still determine the quality of the restaurant simply by observing. First of all, you should look at how crowded a restaurant is. If it’s completely empty, then it probably isn’t very good. A busy restaurant usually indicates higher quality. You can also look at the way people are dressed. You can identify if a restaurant is visited mostly by locals if the patrons are dressed in business attire or more casual clothes. Other indicators to look out for include how sanitary it looks as well as location. Restaurants that are extremely close to tourist attractions usually aren’t the best.

You want to spend your money on things that are worth it and often restaurants can be more costly than you expect without being worth it. When you travel, it’s important to be smart about selecting a restaurant and how you spend your money. Doing so can help you enjoy your dining experience without breaking the bank.

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